But now the word tartan is more often used to denote a particular pattern of design where the bands with different colors will be arranged horizontally and vertically cutting through each other to create squares. Tartan fabric is not only uses in making tartan skirts or any other types of dresses. It is also used to make bed sheets, bed spreads and curtains. Tartan fabrics were used to make uniforms for the military. At that time the military was not a government owned one. It has been managed by various land lords and feudal lords. As each tartan design made using with different color combination will have its own identity, the armies of different land lords could maintain their own identity. Besides the dresses made with tartan material will definitely give them an elite look too.
The ladies belonging to the upper strata of the society in the ancient times have a like towards
tartan skirts. They used to wear it in private functions and also within their homes. As the tartan skirts are always half skirts, it is not used in public functions. In public functions these ladies are supposed to wear long skirts or gowns as a matter of tradition and family proud. Still the dresses made with tartan materials were always treated with great regards in our society.
Though the tradition or the history of tartan material started in Scotland, it has spread to the other parts of the world very soon. In Paris, the fashion capital of the world there are many shops who deal exclusively in tartan fabrics. This it self is a proof for the acceptability of
tartan fabric.
Seeing the acceptability of tartan material, many renowned fashion designers have started making tartan pattern in different types of clothes. Tartan fabrics which were available only in woolen once are available in all types of clothes like cotton, terry cotton etc. At the same time the tartan skirts, which were once considered as the dress of the elite class has become uniform for lady staff in various organizations. The elegant and aristocratic look it provides will definitely attract the people. This will make their job easier. Knowing this psychology the management professionals have gone for tartan fabric as uniform in many business organizations. This has been made compulsory for the frontline marketing staffs who are dealing directly with the customers. Instead of a plain uniform, one with tartaric design is more attractive and gives a decent look too. This will certainly reflect the image of the company and its products and thus they can boost their brand images too.
