The Hidden Power Of Article Marketing (if Used Correctly)

When someone talks about article marketing, all they mention is that they are great for getting a lot of links back to your website. What they don't say is how to effectively do it.

Leveraging The Power Of An Article

It's quite easy to write an article around a certain keyword and start submitting it to various article directories such as Ezine Articles and Go Articles. In fact, you no longer have to do it yourself because there are people all around the world who can do it on your behalf for a small fee.

Few people are aware that the real power of article marketing is not found in the content of the article.

Yes, content is important, especially if you want to keep the reader glued to the screen until the very end. Nevertheless, the resource box which accompanies each article is rarely used effectively.

This is what most people do.

They use the resource box to explain who they are and what they do and leave a link back to their website. That's it. The truth is that this is not an effective way of utilizing the resource box.

What most people don't know is that the resource box is there for you to make the reader take action. Making an offer that is too good to refuse is how you achieve this.

Think about it this way.

You spend 400-600 words in the body giving them valuable information about a certain topic. The resource box only gives you about 100 words to promote what you have to offer. And you have to make the most of it!

How To Effectively Use A Resource Box

Most (if not all) article directories allow you to put 2 links in the resource box. For argument's sake, let's assume that the article directory you are going to submit an article to allows you to place 2 links. Here's how to use them:

Link 1 - link to the main sales page of your main product and/or service
Link 2 - link to an opt-in box where the visitor can get a free product and/or service

The reality is that not everyone will be interested in purchasing what you have to offer right after reading your article. In fact, most of them won't. This is why you should use the second link to promote a free product and/or service which they can access by entering in their email address. This way, you can send them valuable content and promotional offers about your offerings via email after they have left their website.

The best part is that the entire email sequence can be completely automated with software such as Aweber.

By undertaking effective article marketing, you are making the most of a great source of back links.