The Customer Advantage Overview

I have seen The Customer Advantage being marketed very heavily over the last few weeks. This weekend, one of my opt-in list readers asked me to check out the program and provide some feedback. This review is meant to offer some guidance for those that may be considering The Customer Advantage as a potential business opportunity.

The Customer Advantage is the creation of creator John Milanoski. Milanoski is an internet marketer and entrepreneur best known for his Marketing Millionaire training system. In watching the trends in the marketplace, he saw the potential of utilizing the social networking effect to benefit the neighborhood marketplace. With this thought in mind, he took the existing idea of a socially driven consumer service that offers local buying discounts and married it to a multi level marketing structure. It is the addition of the network marketing component that differentiates his company from the two forerunners in this marketing segment.

Here is how the business model works. Members join The Customer Advantage at no cost. On a daily basis the member is sent an offer from a local business to provide a service or product at a major markdown, typically in the range of 50% off. If the member wants to take advantage of the offer, they simply purchase the voucher that is being offered. The business gains new customer traffic and potential sales volume plus the member gets a great deal. In this aspect, the business is very similar to Groupon and Living Social.

The multilevel marketing component of the business is built around the personal referral of new members. When a member joins The Customer Advantage they are provided a replicated web site for the purpose of soliciting new member enrollments. When the personal referral of the member makes a purchase, the referring member receives 5% of that purchase. The member will also receive a 5% override payment on all members in their downline through 5 generational levels. When a member enrolls a local business, they are able to receive 2% commission on all sales made through the offers made by that local business.

The Customer Advantage is currently in pre-launch and focusing on the sponsoring of members and businesses. At the moment the daily coupons are not being offered, however they are expected to begin shortly. As with any pre-launch, there exists high degree of uncertainty as to the viability of the business. A few of the factors that are unclear include the leadership abilities of those directing this company and the ability of the company to garner market share from the leaders in this business segment.

The secret to making this business work is the ability of the member to develop relationships with other potential members. Personal branding and recommendation will be some of the primary keys to making The Customer Advantage business work. Since the majority of members will simply rely on the company replicated web site to build their business, the ability to be unique in presentation will critical.

The business idea being utilized by The Customer Advantage has already validated itself in the marketplace, so this may be a great no-risk opportunity for a beginning network marketer or an individual looking to expand their business lineup.