With the use of phone books rapidly decreasing due to the fact that more people are searching for products and services online, many business owners are realizing the importance of having a website, or some kind of online presence.
So what's the first thing you do?
If you're like most business owners in Cairns you'll probably look for a Cairns Web Design Company to do the job for you. Here's the problem - a lot of website designers will take your existing business card or brochure and convert it to a website online. Now it may look like a million dollar website but a lot of the time these fancy looking websites fail to do the one thing a website should do....
Grow your business on auto-pilot, bringing you a steady stream of new customers and healthy profits.
Why do most websites fail to make money for businesses?
Simply because a lot of website designers don't have a background in direct response marketing. They don't understand what it is that makes people buy.
On the other hand a marketer knows how build a website with the message designed to get a response from the visitor. Now the response may be buying something, signing up to a newsletter, contacting the business owner and so on.
Here's a few tips to help you find the right person to grow your business with an online presence.
- Does the person or company present themselves as a marketer instead of a web designer?
- Do they ask you for an initial consultation first to really learn what your needs are before presenting you with a price?
- Do they research and understand YOUR TARGET MARKET?
- Do they understand how to make a website that sells and not just look good?
- Do they know how to make your website pull in more business than your competitors?
- Do they know how to get the name and email address of almost everyone that visits your website so that you can market to them for free - on auto-pilot.
- Do they have testimonials from business they have helped to grow?
If business owners stop falling into the trap of believing that good looking websites work for their business, you'll see that a direct response marketing based website will get you the results you need to really grow your business.
