The Behavior Of College Students Buying The Laptop

The Behavior Of College Students Buying The Laptop

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In the inquirer program of Zhongguancun, we investigate the price trend of Zhongguancun market when Apple iPad is listed in Hong Kong. The survey found that the price of various versions of the iPad sold on the Zhongguancun area are generally expensive about $149 than in Hong Kong the same specifications of the iPad. The iPad potential consumers in a questionnaire for the survey, in a total of 820 voters, there are 644 voters want to buy Hong Kong iPad, accounting for 78.54% of total numbers of voters; another 15.61% of voters would like to buy China Unicom version the mainland licensed iPad; while want to buy the U.S. version and Japanese version of the consumers are less than 5%.

The contents of the original issue is about the online shopping survey laptop, but taking into account the major colleges in Beijing soon will school, a large number of students will have come into the market to buy laptop. Therefore, we investigated the contents of this issue is for students to purchase laptop user behavior, specifically including the use of students to buy the laptop and the budget, what their favorite laptop of boys / girls, how to select channels to buy and so on. The survey will also be a more comprehensive survey and through online surveys and field interviews two ways.

Analysis of these data we can easily find more than 60 percent of the students to buy laptop respectively between $597 and $895; in the second voting, there are 511 voters is not students (based on the ratio of the first group of voters, students accounted for more than 75% of the total number of votes), so in the second ballot, the proportion may be higher that the actual students select "$597-$895 segment", more than 64.97% of the ratio (top ipad accessories).

Some people may ask, why did you say "price segment is $597-$895 is the budget that more than 60% students to purchase laptop" and in the second group, the students may not vote on it? Let us look at the next set of survey data: In a voting of "where the major budget of you buying the laptop comes from", a total of 460 voters, 301 voters select the "parent-funded", accounting for 65.43% of total numbers of voters; Another 10.43% of voters choose "their vacation time income"; there are 22.39% of the voters "through other channels" to get the budget; less than 1.74% of voters choose "Scholarships" (cheap ipad accessories).

Sources from the budget to buy laptop, we can be sure that the 77% voters are students: because the budget that they buy a laptop from the wage income and the parents, and this is identical with the identity of students.from:ipad accessory

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