The 8 Element Of Successful Advertising For Online & Home-based Business

The 8 Elements of Advertising for your Online or Home Business.
By Don Paul Fuller

Every business employs advertising in some form, whether it is print, video, or other media. Successful advertising campaigns will contain most or all of eight basic elements these elements are common to all the great and memorable ads. If you incorporate these basic advertising building blocks into your marketing, your business will step up to the next level.

1.Gaining your targets attention
If no one is listening to or reading your messages, you have failed. There are many ways to gain attention sex is used extensively (but not exclusively) by many marketers; you just have to browse through a magazine or newspaper, or flip channels on your TV to be assaulted by images of attractive men & women. It works even though it may be sexist.
Imagery is a strong attention getter, but there are other ways to attract attention. By asking provocative questions, you pique the interest of your target. Offers of free or discounted services and goods also work well.
The key to gaining your target markets attention is hiding in their interests and desires. If you can, think about what you target may find interesting. Devise your attention getting element from those ideas.

2.Aim at your potential customer
Focusing on your customer rather than your product or offer makes sense, since people are primarily interested in themselves. They are not interested in you, except or unless you can offer something for them their desires or dreams, their hopes and fears. By speaking directly to those emotions (Never Forget People Buy from Emotion Not Rational Thought) and their concerns you have a better chance of engaging them.
A way to ensure you are aimed at your prospect is to address them as You. You will know from working in an online business how hard it is to generate traffic makes the message pertinent to network marketers and raises memories and emotions that relate to the target. They should be engaged.

3.Benefits not Features
If you focus your message on what the product can do for the You of the previous element, you link the target to the product. If you discuss features, ensure they are linked to the benefits to your target; buyers want to know that the product will save time or money; will make money; they will feel better; look better; be happier .
Ensure you explain how a feature provides the benefits make it believable.

4.Differentiate from your competitors
Make your business stand out in a unique manner. If you think about your strengths, or unique value, you should be able to express these in a media that will highlight your differences from your competition. If you are the sole owner of technology say so; if you have special skills tell your customers how they can benefit them.

5.Proof of your Case
Unless you back your claims with proof, your target market may not believe you product/service is better, cheaper, faster, more effective etc. Quoting verifiable statistics, or for internet advertising, links to reputable sources with confirmation data are methods used by many advertisers.
However, one of the best ways to prove your case is a track record of success in your field or niche. Testimonials from happy customers are powerful, as are lists of successful sales.

6.Credibility
Customers will ask Who are you? If you are not an international brand, you will need to ensure that you have a history in your market or niche. Details of previous employment, or education; affiliations or professional memberships; licenses and qualifications might be indicated. Without credibility, no matter how good the other elements, you may not get your desired outcome.

7.Build Value
If you do not offer a value proposition, your customers may well ask, why dont we use XYZ compny for a much cheaper price. Whilst everyone knows that cheapest is not necessarily best, you need to explain the why so that the prospective customer can justify the extra cost.
8.Call to Action

All marketing activity has one goal to gain a customer. If you are not moving the target towards a sale or a buying decision, your advertising will not achieve its goal. You must ask the target to take action Call, or Click, or visit, or answer a question or to buy.

If the space for your advertising is limited, you will not be able to incorporate all of these elements in your copy. You should try different combinations of the elements, to see which performs best. But NEVER forget to include the call to action

If you use these elements in your marketing, you will go a long way to turn your annual income into a monthly income