The 10 Commandments Of Search Engine Optimization (seo) Which Should Be Followed

1) Thou shall keep their key focus on Contents
In order to keep your site ranking high on search engines you should keep your main focus on the contents. Contents are the most important thing which would attract the search engines to your site. You have to give the search engines a reason to rank your website at the top so if your content carries some weight then it will be easy for you to attain that position. Do not think that it is all about linking, blogging, or buying lots of inbound links, infact it is more about having relevant keywords which are rich contents on your site.
2) Thou shall target Keywords within Contents
While writing contents for your website it is very important for you to keep a focus around the keywords you wish to optimize for Search Engines. You must avoid using those words that may be similar to what you do, but are not going to be searchable.
3) Thou shall target Demographics within Contents
It is very important for you to mention demographics for the areas where you are targeting. For instance you are an Accountant in Melbourne then you must focus your keywords around these words only.
4) Thou shall have relevant & clear Web Page structure
You should make clear to the search engines regarding the page you are optimizing so for that you must make sure that you code the site with its Meta tags. For that you should make sure that your page is well structured, focus around the products or services that you offer. You must avoid dynamic urls and focus on static urls. Also make sure your site is good from a both usability and accessibility perspective.
5) Thou shall Build Quality Links with Good Neighborhood
You should follow the old saying which goes like don't mingle with bad neighbors and stay with the good ones. Well the same applies to the websites so Linking to good quality websites will automatically give your website a boost to some extent.
6) Thou shall keep your website legible to web spider or robots
You must make websites that are search engine friendly (SEF) or where search engine spiders can read through your contents. It has been seen that contents like Flash based websites or images could not be legible by search engine spiders so if for some reason you have to use a Flash site for a presentation then it would be fine only if you also have a parallel text-based web pages on similar contents for spiders to read and understand what your products or services are about.
7) Thou shall Blog
Blogs are another way which would help you to give the search engines & visitors or consumers more information about your website and what you do which eventually gives boost to your website. This will also allow your readers to get updated information through blogs and it also opens up another communication channel with potential customers or visitors.
8) Thou shall design websites predominantly for Humans
While putting focus on SEO, remember not to forget that the website is mainly designed for humans and not only for search engines. So there has to be a balance to please both, humans as well as the search engines. So you should keep your focus on writing the contents and maintaining the information flow on the site should be planned efficiently for humans, which will also give search engines a good understanding about your site.
9) Thou shall not stuff websites with Keywords
If you stuff your site with Keywords only then it can be detrimental. Also adding too many internal links with certain keywords may be unethical & alarming to search engines since they are smart enough in picking up repetitive keywords or unnecessary internal linking and could even ban your site from its index.
10) Thou shall not buy inbound links from link exchange sites or non-relevant sites
There are at times when buying inbound links may work for some sites but it is advisable not to do this unless if you create inbound links from a quality & content-relevant website.