Tcl "cross" Running

About to usher in the 30th anniversary of the 2011 APB, TCL is speed up the run in the "cross" on the road. While TCL has recently said it would continue to concentrate on LCD industry chain, multi-media electronics, mobile communications industry and appliance industry and other fields, but the industry view, this may just TCL do not want the outside world for its excessive focus on a kind of response. The "cross" behind the development, but it is hidden TCL main difficulties encountered, as well as the efforts made to reverse the situation.

"Secret" diversified

Although the acting low-key, however, confused by the information, still faintly visible outside the main development of TCL territory, and this "cross-border" investments have accelerated the trend.

June 9, TCL Group announced that its joint venture subsidiary of Pacific Asia Petroleum's 20% stake is actually controlled by Mr. Li's Pacific acquired, equivalent to 51.992 million yuan. As a related business, TCL Group, indirectly controls 49% stake in the Asia-Pacific oil.

One month before the May 7, TCL suddenly caught in a storm of rare earth resources development, investment, followed by TCL involving metals, oil and Coal and other energy sector investment has gradually surfaced.

TCL involved in the field of energy resources for the rumors, TCL relevant responsible person said, diversity is the only way bigger and stronger company, TCL into new areas is also normal.

Although the four net investment in energy, TCL is still the main industry, announced that no deviation from the plan. Recently, Mr. Li made it clear that the LCD module and LCD panel, TCL has invested over 25 billion yuan, TV and communication is still the focus of investment, venture capital business income accounted for less than 1% TCL.

Reporters noted that the risks involved in the energy sector, TCL and the proportion of investment has taken control of. For example, resource development projects in a large amount of investment, will choose to have professional experience with other investment partners, and not holding; exploration project investment is relatively small, TCL Holdings based places.

For unrelated diversification and primary industry, TCL Group, appeared to be mainly based on financial investments, the investment main purpose is to obtain benefits. For diversification and the main industry-related, TCL Group, is generally maintained absolute control, obviously is a strategic investment.

A survey shows that the LCD TV in the next three years, will become the absolute mainstream of the global TV market product. The Chinese TV manufacturing industry in the future if you want based on the global market, we must take into account into the upstream LCD panel and other flat panel display industry.

This should end in 2009, TCL is determined on the 8.5-generation LCD panel production line bet the main reason. In fact, TCL has been announced that the did not give up the main business, while developing a new generation LCD panel, is an obvious example.

November 16, 2009, TCL signed with the ultra-deep "cooperation agreement", a bilateral investment cooperation first 8.5 generation LCD panel production line, the total investment of 24.5 billion yuan.

Huge R & D funding Leaving aside the technical side, the industry that can yield steady climbing through the panel's view, the TCL will face a major test.

The panel generally yield 85% profit balance, and according to the original TCL spokesman Liu Buchen said, TCL lack technology accumulation, production workers lack experience in the short term is expected to yield only be maintained at about 65%.

More worrying is that the current level, from the market, TCL is facing "and later from behind, in front of an ambush," the adverse situation, the domestic LCD panel of the war has just began.

It is reported that as of now, in addition to TCL's 8.5-generation LCD panel line, there are four similar lines: BOE Hefei 6 production lines, Beijing BOE 8.5 generation production line, CLP Panda - Sharp Nanjing 6 generation production lines and Tappi 7.5-generation production line .

Is particularly urgent, TCL's "rival" Samsung's 7.5-generation high-generation LCD panel projects in construction to start on May 30, it approved to start in Guangzhou LG8.5-generation production line is also not far off.