Taiwan's Smart Phone Users Reached 26%

According to Taiwan media, Google recently released the survey results of smart phone users. The survey showed that about 26% of Taiwan's mobile phone users use smart phones. About 43% of these users use mobile search every day.

It is reported that, Google carried out the global survey of smart phone usage. The respondents included 30 countries and regions, a total sample of 30,000 people. Through telephone interviews to 1000 people of Taiwan they understand the smart phone penetration.

The survey shows that 26 percent of Taiwan's mobile phone users use smart phones. The highest global smart phone penetration is in Singapore and the ratio is 62%, followed by 37% in Australia and 35% in Hong Kong. The ratio of South Korea which has a considerable popular development of communication networks in Asia is 30%.

About 83% of smart phone users in Taiwan are the first time to use smart phones, after Japan and South Korea, ranked the third in the world. About half of them use more than one year.

Among the behaviors of mobile Internet users, the most popular is mobile search. According to statistics, about 43% of the users use mobile search every day. 20% of users see the film every day. 38% of users visit social networking sites every day.

Nearly half of the respondents say that in the future they will use more App. Currently every user use an average of 25 App, including the use of eight paid software. Google said the situation in Taiwan is quite similar with the situation in the world.

Seeing from the global survey, smart phone users of online shopping buy a wide range of goods, from live entertainment tickets to the movie tickets, even cars. It shows that mobile online shopping also has considerable market potential.

Last year, the global shipments of smart phones were over 296 million units. This year's global smart phone shipments will reach 468 million units. In the next year, the shipments will be over 630 million units. In 2015, the global smart phone shipments will reach 1.1 billion. In the second quarter the worldwide mobile phone sales were 428.7 million units, an increase of 16.5%.

The analysts of the industry say that the about 26% of Taiwan's mobile phone users use smart phones. About 43% of these users use mobile search every day. It means that smart phones have become an important part of our daily life.