Eyes are one of the most sensitive organs of the Human body. They are extremely fragile and can be easily damaged. Sunglasses are a form of protective eyewear designed primarily to prevent bright sunlight and high energy visible light from damaging or causing discomfort to the eyes. They also help to cancel out harmful UV rays from the sun. But today it has evolved from a basic necessity to fashion statement.
Sunglasses are one of most fashionable and trendy accessories among people of all age group. Its become a kind of must have thing in ones life. They act as a style statement for wearer as it shows the class and latest fashion trends. Sunglasses can also be used as safety for eyes while driving or walking in summers as well as winters as it protects your eyes from harmful rays coming from sun.
Men, women, children, adults, old age people, all have equal importance of a sunglass in their life. The demand of sunglasses is continuously rising because of its popularity and usage. If we compare sunglasses as a protective device or fashion accessory, it is used more as a fashion accessory because of its popularity in youth.
The demand of international brands like
Ray Ban Sunglasses,
Gucci Sunglasses, Benetton, Police, Elle, Vogue, Versace, Dior, Steppers, Hugo Boss, Armani, Levis, Esprit, Oxydo, Tommy Hilfiger, Dolce & Gabbana, Calvin Klein, Silhouette, Swarovski, Dunhill and Mont Blanc etc. are rising day by day because of its increasing popularity in youth.Therefore the scope of these industry quite huge and big brands is also spending lot for money on innovation.
Today sunglasses are available from a low price range to a very high price range depending upon the brand name and pocket of consumer. Therefore sunglasses have a big market now and are being used as a big business opportunity to earn money.
Many manufactures of sunglasses are innovating different kind of styles designs of it in different color and size to earn a good amount profit as today a large section youth is ready to pay higher amount for new, innovative and attractive sunglasses. Therefore big international brand like Ray Bans, GUCCI, and D&G are making good money because of their attractive range in sunglasses.
But along with these big brands there are also some local manufacturers who are getting involved in manufacturing sunglasses and supply them as duplicate models of these international brands which are a major threat to this industry of sunglasses. Factors like lack of access in rural areas, high import duty and price gap between branded and cheap sunglasses are big challenges for this industry.
But still the market of sunglasses has huge potential to penetrate in different parts of the country as the government policies become more liberal. Fashionable sunglasses as an important fashion accessory as its getting trendy day by day. Also the sunglasses businesses have higher scope of success with proper execution of business plan.
