No matter how they are handled or managed, every business decision has inherent risk. As you might imagine, the riskiest decisions tend to be made at the outset. They typically involve funding, location, and timing. Before any of those choices can be made, a new owner most develop a business plan that proves to investors and employees alike that the company can compete in a given industry and reach profitability on schedule.
All business plans examine the industry as much as they do the actual company. If the industry is growing, new owners typically have a much easier time securing funding. If the industry is stagnant or shrinking, they will have to demonstrate that they can defy the odds and post healthy returns.
A mature market is defined as one that has passed its growth phase and has reached a state of equilibrium. These markets are generally dominated by a few key players, which means that the barriers to entry may be high. In other words, the old guard will do its best to squash any ambitious young upstarts before they are big enough to steal their customers.
The watch industry is a textbook example of a mature market. It has been around for centuries and so have many of the top players. With that said, it is still a highly profitable industry. According to recent reports, watch sales are on the rise in Europe and around the world. Since they are seen as a safe investment, watch lovers are purchasing luxury models as a hedge against economic uncertainty.
Founded in 1999, Stuhrling Original is one of only a few new companies that have been able to defy the odds and grow in a mature market. With generations of Swiss watchmakers in his family, Max Stuhrling IV has done his ancestors proud by proving his mettle against the best in the world. The company that bears their name is now a major player in the industry today. Let us take a moment to review a few of their most popular models.
Sea Hawk Sportsman for Men
Watchmaking is one of the worlds oldest trades. An experienced horologist learns his craft much the same way he would have a century ago. That is, he typically apprentices under a master and learns how to make and repair every type of timepiece. These master artisans generally command high salaries, which is why few new watch makers hire them. It is much cheaper to manufacture digital or electronic timepieces that can be made by machines and assembled by unskilled laborers. But Stuhrling Original is different!
The company embraced automatic watches from the outset. Even though they are more expensive to make, Max Stuhrling IV has done his homework. He knew that the market for luxury watches was on the rise and that consumers were tired of cheap digital watches. By focusing on automatic timepieces, he gave his new company a competitive advantage.
The Sea Hawk Sportsman is one of Stuhrling Originals most popular automatic models. It has a big, bold oversized watch case that is made of surgical-grade stainless steel and has a soft satin finish. The dial is attractive and easy to read with large white Arabic numerals at the twelve, three and nine oclock hour markers. There is even a handsome calendar window beside the six oclock position. The watchband is made of black synthetic leather that is bordered with white stitching on both sides. The Sea Hawk Sportsman is water resistant in up to 100 meters (300 feet) of water.
Lifestyle Alpine for Women
The Alpine watch for women is no wallflower. In fact, it is one of the boldest watches in the
Stuhrling Original catalogue. The oversized watch case is made of surgical-grade steel and measures 52-milimeters. The black watch dial is skeletonized, which means that the owner can observe all of the cogs and wheels and other moving parts that power this inimitable timepiece. Gold watch hands and a sapphire crystal watch cover give the watch some much needed panache when paired with the black leather watchband that is secured with a stainless steel buckle clasp. The Lifestyle Alpine is water resistant up to 100 meters(300 feet).
Both of the watches we talked about today can be purchased online and from select home shopping networks in America.
