The all important Call to Action (CTA) is vital to the success of your sms mobile campaigns, but it"s so easy to forget. The CTA tells your contacts what they"re supposed to do with the sms ad they"ve just received. An example of a CTA would be, "Order your widget online today!" It"s simple; it"s direct; it"s obvious. But often too much time is spent making a sms ad cutesy when it needs to be punchy.
Before you send out a sms ad, ask yourself, "Is this clear to everyone? Am I sacrificing readability for "creativity"? Is the CTA impactful?" If not, then rewrite your sms ad. A clear CTA is essential for successful sms
mobile marketing. Without it, no one will know what to do next. And that will frustrate your contacts, making them wary of future messages.
The CTA will also drive your sms mobile campaign"s purpose. Instead of writing a sms ad and then slapping on a generic CTA, finalize your CTA first and then write the sms ad to fit the CTA. To help you focus your CTA, think about what you eventually want your contacts to do. If your sms mobile campaign"s purpose is to push contacts to order a product online, tell them to do it. If you want them to stop in your store for a free demonstration, tell them when and where to be.
To help punch up your sms mobile advertising, here are some sample CTAs:
"Call 555-5555 today to order the new acme widget. Hurry! Supplies are limited."
"Enter SAMPLESALE at checkout to get 30% off. Today only at samplesite.com."
"Cinnamon rolls just came out of the oven! Stop by Acme Bakery for a hot, sweet treat!"
"Like us on Facebook to qualify for our free vacation giveaway."
"Buy 1 get 1 free. This week only at
samplesite.com."
"Stop by this week for a free demonstration. Visit samplesite.com for directions and hours."
"Call 555-5555 for a free consultation."
"All tickets only $5 from 4-5pm EST. Shop
samplesite.com."
"25% off storewide today only from 2pm-5pm."
"It"s pizza time! Free breadsticks with pizza order today only at Crunchy"s Pizza."
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