Small Household Appliances Are Hot In 2011

Driven by the continuous improvement and upgrading in the penetration rate, the sales of small household electrical appliances are expected to grow steadily in the next few years.

In 2009, in the context of the global financial crisis, China's household electrical appliance industry as a whole faced greater pressure to survive. But the sales of small household appliances continue to increase. The growth of big brand was more evident. The main reason for the growth is that urbanization provides a huge market space.

Analysts point out that in 2010, China's household electric appliance manufacturing industry realized a total industrial output value of 624,253,381,000 yuan, an increase of 14.62% compared with the same period of last year. From January to November the total sales was 601,258,140,000 yuan, an increase of 13.61% compared with the same period last year. By the end of the November in 2010, the number of enterprises above designated size was 305.

Experts of the industry analyze that in the context of the global economic recovery in 2011, small household appliance had a huge space for the market. The emphasis of competition transferred from pure price competition to relying on technological innovation, product innovation and marketing innovation. Thus they help to gain advantage in the competitive market. At the same time, the pick up of exports will further boost the growth of small appliances. The competition of small household appliances market will be more and more intensified.

As the threshold of small appliances technology is not high, but the profit margin is large, the number of manufacturers is large. It led to the current mixed condition of small household appliance market. The product outlook is not very different, but the internal working is poor. Some even do not pass the electrical products safety standards.

Despite some related standards were introduced in the field of small home appliances and some of the products are eliminated, but in the current situation, the standard is far from enough and it is still lack of mandatory standards. So as consumers we need to have some knowledge about product certification. It is still quite important for us to know about the assurance of products.

If you do not understand the principle, you had better choose the brand which is more influential, thus reducing the risk of shopping. Manufacturers still need to improve technological innovation, product innovation and marketing innovation to ensure the quality of products. It is still a long way to go.