Yesterday, the "Evening News Zhejiang city thing" Tourism, "Love Yu Jinhua Jinhua," the Leading Group Office, Zhejiang Yaqian Network Technology Co., Ltd. Jinhua held in the small area of common marketing seminars. At the meeting, federation of
North Korean Leader Son with Victoria Cruises Luxury Deck on Yangtze River Sailings tourism enterprises in Zhejiang leading group set up and manage a successful organization.
Hangzhou, Lin'an, Wuyi and Jinhua Yongkang and other surrounding counties area of about 35 units participated in the meeting. Major development challenges for the area meeting, how to break the area of marketing difficulties, how to establish a tourism brand and other issues in depth. Also, make sure the use of web mining tourism, travel services, leading travel ideas to guide the future of this industry.
With the rapid economic development and people's living standards improve, tourism has become one of
three gorges the most dynamic industries. But the province's tourism resources is far from being transformed into industrial advantages and economic advantages, there are still a whole less competitive tourism industry, tourism management system is incomplete and many other issues.
Most of the tourism industry is still in the province, "a small, scattered, weak, low" state, small-scale enterprises, the economic strength of the weak, and the lack of scenic linkage effects. In addition, the management mechanism is not flexible, tourism rectitude, long prominent management problems, leading to difficult to be fully developed tourism resources.
At the meeting, Shuanglong Cave area responsible Wang Jiansheng speech, he believes there are two main reasons. First, the mass consumer travel mode is changing, growing demand for personalized travel, group travel tour there rigid, limited tour, services, and other defects are not in place. On the contrary, freedom of traveling by car travel, time flexible, consumer control and other features are subject to more travel consumers.
"Secondly, the small, emerging area of marketing in the marketing idea behind there, inefficient marketing, brand aging, resource depletion, not clear-cut features and a series of
travelagencyofchina defects, resulting in effective dissemination of information can not travel, can not effectively cover the target visitors to the situation, thus seriously constraints in the development of popular tourist economy competitive. "
