Shortcode Service Providers

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Short codes are mobile numbers that are significantly shorter than regular mobile numbers (usually 10 digits) which are used for SMS, MMS and Interactive Voice Services. There are two types of short codes: dialing and messaging. Short codes are designed to be easier to read and remember than normal telephone numbers. Like telephone numbers, short codes are unique to each operator at the technological level. Even so, providers generally have agreements to avoid overlaps. Short codes are widely used for buying content, interacting with a help menu, voting on TV programs, listening to mobile radio, and a host of other services. Messages sent to short code can be billed at a higher rate than a standard SMS and may even subscribe a customer to a recurring monthly service that will be added to their mobile phone bill until they text, for example, the word "STOP" to terminate the service. Short codes are. Telecom operators, VAS service providers and TV channels use Short Codes for generating revenue.

As per TRAI guidelines, SMS's are sent according to the following alphanumeric format: XY- Sender Name, where X refers to the service provider and Y refers to the service area.

Service Provider Codes (X):

A: Bharti Airtel and Bharti Hexacom
B: BSNL
C: Datacom
D: Aircel and Dishnet Wireless
E: Reliance Telecom
H: HFCL
I: Idea Cellular, Aditya Birla Telecom
L: Loop Telecom and BPL
M: MTNL
P: Spice Communications
R: Reliance Communications
S: S. Tel Ltd
T: Tata Teleservices, Tata Teleservices Maharashtra
U: Unitech Group of Companies (Telenor)
V: Vodafone Group of Companies
W: Swan Telecom
Y: Shyam Telecom

Service Area Codes (Y)
A: Andhra Pradesh
B: Bihar
D: Delhi
E: UP (East)
G: Gujarat
H: Haryana
I: Himachal Pradesh
J: Jammu & Kashmir
K: Kolkata
L: Kerala
M: Mumbai
N: North East
O: Orissa
P: Punjab
R: Rajasthan
S: Assam
T: Tamil Nadu, including Chennai
V: West Bengal
W: UP (West)
X: Karnataka
Y: Madhya Pradesh
Z: Maharashtra

Short code services presently are on a high and its vast probabilities attract major customers and telecom companies also benefit from these services. Short code services are very effective on a large scale and the easiness to remember these codes boost the advantages. The markets are growing day by day and so are the possibilities of marketing strategies. A perfect marketing strategy is the one everybody is looking for at present. Hence short code services certainly will be a top of the list marketing strategy for any company and hence has a pivotal role to play in the coming times.


About the Author:
Author is a person who specialized in the filed of communication and other SMS services in India. All services which are related with bulk sms are available through the site http://www.fastalerts.in.



Article Originally Published On: http://www.articlesnatch.com


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