Shinee Say "hello" To The Kpop World In October

Right after SHINee said goodbye with their wrap up performances of Lucifer, they came back to the kpop scene two weeks later with "Hello." This video is a lot different than Lucifer, and there are a few things you need to know about it.

1) SHINee have changed their image, again. Lucifer showed them to be mature and powerful and in control. They looked seriously, rubbed their lips seductively, and didn't smile at all. They meant business to their "loverholic robotronic" girlfriend. Now, with Hello, those days are over. They are now back to wearing rainbow outfits and being sweet and cute. This new song has more of an appeal to tweens than it does to adults, and the images between Lucifer SHINee and Hello SHINee are almost irreconcilable.

2) The dance is also quite simple compared to the dance in Lucifer. While Lucifer seemed like an entire kata sequence from a Karate dojo, Hello is more of a cute greeting. The signature move is just a wave of the hand and a saying of "hello." Nothing fast paced or complicated to remember. It's very welcoming and sweet. It's a very simple dance, and - as a result - may upset the fans who are interested in seeing SHINee's dance skills.

3) If you listen to the song, you might be struck by its similarities to another song. Mohammed Ali (not the boxer. The singer) a while ago released a song called "Holla." Indeed, the two songs are identical. This is not to say that SM Entertainment and SHINee stole the song. Supposedly they bought the rights to it and then Koreanized and and made it cuter.

Altogether, SHINee's Hello will be a disappointment to fans of Lucifer and Ring Ding Dong, but will appeal to young teenaged girls very well. Hopefully, SHINee will be able to balance the interest in both markets, and continue to be a huge success in the Kpop world.