Sheffield Hallam Associate Gets Company Off To A Tee!

Sheffield Hallam Associate Gets Company Off To A Tee!

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Advanced Engineering Techniques (AET) were traditionally producers of high quality laser cut and machined components for the automotive and yellow goods industries. Through a partnership with a golf course consultant, the golf industry was identified as a potential market for the business to develop maintenance equipment for.

The resulting development led to the production of a tine holder with some small commercial success. However, the firm's potential in the golfing industry really blossomed when the Associate, Tom Slater, accompanied a company supervisor to a golf equipment exhibit in Florida.

Here a number of new product opportunities were identified and, as a result, a series of turf treatment tools for third party green mowers were developed, with patents being granted on the basis of the product's innovation.

AET's work in this particular industry has resulted in the formation of a seperate company, Advanced Turf Technology, which was launched in 2005 with a turnover of 1.3 million in its first year alone.

Knowledge Transfer Partnerships are a government-backed initiative that enables companies of all sizes to utilise the scientific and business knowledge of UK universities to further their organisation, whilst providing graduates with the opportunity to develop their skills in a real life working environment.

John Coleman the Managing Director of Advanced Turf Technology said:

'As a result of the KTP programme and the support we recieved from Tom and the University, the company now has a number of high-end golf course maintenance products, which we manufacturer internally and market throughout the world.'

By working together, business and academic organisations can mutually benefit from the partnership a KTP programme offers.

AET were able to utilise the expert research and development facilities at
Sheffield Hallam to test the reliability of their new products, whilst the
University, through their lead academic partner Professor Graham
Cockerham, were able to learn from the experience of working with
patent lawyers and in developing physical tests for commercial
products.

AETs relationship with Sheffield Hallam has gone beyond the basis set
by the KTP programme, with the firm also hosting two sandwich
placement students to support the KTP Associate and the sponsorship
of three annual awards for innovation in project work within the
University.

Additionally, the support from the University in developing these new
opportunities has led to AETs products being used by The Belfry Golf
Club, venue for the European Golf Championship 2006, and on the
greens for the British Open at The Royal Liverpool course.

About the Author:
Professor Alan Smith is the Director of Studies in the Materials and Engineering Research Institute within Sheffield Hallam University.
For further information, contact (Alan Smith, or visit the KTP page)



Article Originally Published On: http://www.articlesnatch.com


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