Service Business Owners: Attract Clients When You Brag About Yourself On Your Website

Service Business Owners: Attract Clients When You Brag About Yourself On Your Website

By:


Online service business owners face a unique challenge. They have to introduce themselves to prospective clients without a face-to-face meeting. Even when prospective clients hear about you through referrals, they will still come to your website before buying. They want to learn more about you.

Many service business owners and independent professionals are reluctant to showcase their skills and strengths. They are afraid of bragging and boasting. As a result, they forego an opportunity to connect with prospective clients in an important and meaningful way.

What you may not realize is that your clients want you to brag. They want to believe they've hired the best possible resource for their problems. They want to be convinced they're getting their money's worth. When they ask, "Are you good at what you do?" they get nervous when you hesitate. After all, who wants to hire a loser?

Your website offers you an excellent place demonstrate your strengths and stand out from the pack. To convert visitors to buyers, you can take this opportunity to "show, don't tell." In this way you sound confident and knowledgeable rather than boastful. Here are a few ways to accomplish this goal.

-- Write up stories of your professional success. How have you helped your clients? What was your role in helping them meet challenges and solve their problems? Emphasize results rather than your own processes.

-- Use numbers to report facts. For example you may be able to claim truthfully, "Eighty-two percent of people who take this course tell me they increase business by at least 30%."

You can also refer to the number of clients you've worked with, years you've been in business or percentage increases in results.

-- Relate your past interests and experience to the way you serve your clients. For instance, if you spent twenty years climbing the corporate ladder, you might be well suited to coaching clients who are trying to escape the corporate world or manage their careers more effectively,

-- Collect testimonials. Your most convincing promotional copy gets written by others colleagues, customers, bosses, and occasionally friends. However, you probably will need to edit these testimonials to present yourself effectively. Often satisfied clients open their testimonials with, "Carl was an interesting person..."

-- Use article marketing to communicate your expertise. Articles are a good way to increase traffic. But they're also extremely effective as a way to showcase your expertise. Readers will get a sense of what you know, as well as your enthusiasm for your work. Typically you can incorporate a few examples of how you worked.

About the Author:
And now I invite you to find out more by visiting
http://www.copy-cat-copywriting.com . Download my free report,
7 secrets of websites that *really* attract clients. From Cathy Goodwin, The Website Makeover Pro.

http://www.copy-cat-copywriting.com



Article Originally Published On: http://www.articlesnatch.com


Tags: , , , ,

|

Loading...
Related....
Videos...

Recent Site-Promotion Articles

Comments

Still can't find what you are looking for? Search for it!

Loading

Site Navigation:

Copyright 2005-2011 ArticleSnatch, LLC - All Rights Reserved.
Privacy Policy | Terms of Service.