Serp, Article Marketing, And Page Rank: How They Work Together

In affiliate marketing, having your name readily prominent before your target market is vital to building your business faster. This involves your position in search engine results page (SERP) listings. Two elements work together to help you achieve top-ten SERP listings. These are article marketing and page rank.

What is article marketing? Article marketing is a system or process whereby your articles receive extensive distribution. This is to website owners, editors, publishers and newsletters all across the Internet. A good article distribution service can handle the particulars of widespread distribution for you. This frees you up for other activities, including more article writing, and advertising and e-mail writing.

What is page rank? Page rank is the number a major search engine uses to determine the credibility and relevancy of your site. This is in comparison to the never-ending number of websites in cyberspace. A major search engine will reward you with a higher page rank the more that popular, relevant sites link to you. This lets them know that you're a site that is useful to the search engine's users.

The higher page rank you receive the higher listing you will also receive. There's a greater likelihood you will place on a search engines first pages with a higher page rank. Of course, this means more targeted niche traffic linking to your website. Their keyword searches match your keywords in your articles. This means they're already interested in your articles and website information.

Now, how do you drive up that page rank in order to drive up your SERP listings? You do it through various article-marketing campaigns. Article marketing is an inexpensive and proven method for garnering a higher page rank. Here are the steps in the process that lead to that higher ranking:

Write Articles

First, research and write quality articles that give useful and timely information to your target market. Choose interesting topics directly related to your affiliate products. Present new information to your readers, not basic information they already know.

Submit Articles to a Top-notch Article Distribution Service

This second step is of utmost importance. Investigate the various article-marketing services available. Choose one that allows you to make unlimited article submissions. Don't choose a service that puts a limit on article submissions, and then charges an extra fee for additional submissions.

Let the Article Marketing Service Do Their Thing

A good service will engage in continuous distribution of your articles. They will send your articles wide and deep, to the best specialty publications on the Web. Wide means they deal with thousands of the best publishers. Deep means they get your articles to publishers within your niche. These publishers specialize in the topics you write about regularly.

With your articles distributed continuously, your links increase on the Internet. Increased links are a prerequisite to higher page rank. If those links are from popular high-circulation publishers, a search engines takes notice. Your page rank increases and so does your visibility on the Web.

You Gain Backlinks

When an editor places your article in an e-zine, newsletter, or web page you gain a new link. When a site reprints your article, you gain another new link. The more this happens the more you garner major search engine attention. As new relevant links grow, via your articles, so does your page rank. This leads to those aforementioned higher SERP listings. Again, the process repeats itself to your benefit, as you continually engage in article marketing.

Traffic, Traffic, Traffic

Now your website is receiving more traffic. A search engine will look at the type of traffic you are receiving. If its traffic from relevant sites, those associated with your niche, the search engine deems you relevant. You rank higher and consequently, pre-sold traffic heads your way. All of this is the result of a concerted article marketing effort. The key is using an article distribution service that knows the value of higher page rank.

In conclusion, article marketing accomplishes three goals for you as an affiliate marketer. First, your well-written articles establish you as an authority voice in your niche. Second, your articles increase your link exposure, which leads to higher page rank and SERP listings. Third, you receive pre-sold traffic to your website. This type of traffic is more likely to convert to customers.

Article marketing promotes a higher page rank and other important benefits. Take the time to engage in article writing and article submission. Choose the best article marketing service around, and watch your page rank, and your affiliate income grow.