Custom optimized title and description
Many authors realize optimization of one-sided sites, as search engine optimization, but optimization must be carried out for the visitors, users of the site, and to editors of directories and rankings, also read your site. After all sites are created not for search engines, and for the people. What sense, if the search engine gives your site on the 1 st place, and visitors will still ignore it? Any optimization, ultimately, is to ensure that your site noticed regular visitors, for them and a fierce competition. Not only please the search engines, the main thing - like visitors. High score for the search engine visitors or non-binding. A visitor learns that he has given search engine in response to his request and he gives the titles and descriptions of sites. Based on their analysis, he makes his choice. If these names are unsuccessful or do not match what I wanted to get a visitor, he would not go to the site, even if the search engine gave it the first.
Search Engine
Therefore, optimization of the user's title and description attendance of your page depends on the most radical way.
The most important result of optimization is to achieve search engine results of such title and description that best and enjoy the search engines and visitors. Produce their selection carefully. Choose a title, just expressing the theme page to weed out the casual visitors. If you do not, users may be much larger, but the theme will be expressed clearly, and targeted visitors are not able to find your page. A non-target will still disappear like dust.
Should optimize not on individual words of the title, but the entire phrase. Individual words in excess of competitive. For him to get on top of the rankings is impossible, and it makes no sense - in a word can not express the target request. Pick a phrase that exactly matches the theme of your page and quite popular. If possible, use of the phrase only keywords. To test the popularity of the query can use the service SEOBar.
The editors of directories and ratings - is small but very important visitors. Especially, the editors of leading directories, and ratings. You have a deal with them once when making the registration site in search engines and rankings, and of what impression they make on your site, determine the fate of its registration. If you cared only about search engine optimization of pages, then do not expect that editors spend as easily as robots.
Custom optimized page text
And how much more important to optimize the text of the page under the best perception of its visitors? Everyone knows that the text must be optimized for search engines and it is written sea articles. The importance of user-optimized states is much smaller. But, one contradicts the other. Search engine optimization text impairs its perception in reading. Nobody argues, search engine optimization can significantly improve the position of the site in the search query. However, if you work for a dynamic and often make changes to your text, then the constant reoptimization existent pages will be punishment, and can greatly hamper the work of the information. Here it is necessary to seek a compromise. Most of the time better to do productive work - to create quality content for your pleasure and joy to users. But, from time to time, at least once a month, you need to adjust the optimization of pages for search engines, analyze achieved positions, seek to improve them.
