Seo Makes All The Difference!

Marty Graham, a freelance writer for the San Diego Business Journal (SDBJ) and very nice woman I should add, wrote this oddly named article that was published on May 31 in the SDBJ printed publication. I will share it with you below but I just wanted to make a few comments. When Marty interviewed me for this article, I had really no idea of the title and what she was trying to accomplish. I asked but it was left rather vague and that she just had some questions regarding interactive advertising and really what differentiates Jacob Tyler as an agency in this space. We spoke for about 30 minutes and to be honest, I see a lot of the conversation in the body of the article. Regardless, the article doesn"t really deliver a focused strategy for the reader. Frankly I would consider it something to be read by a "C" level executive just learning social media basics. As well, I question a few of her comments" Here"s what i mean:

Marty states that Geary Interactive "impressively appears as the second listing on an organic Google search". I am curious as to what search she is referring. We pride ourselves on our SEO capabilities and yes"while I may be biased, I think we are the best. However, I would like to know what search Geary placed second rank over Jacob Tyler. I am not saying this can"t happen, but I do feel Marty needs to be more clear to her readers. In the sentence (bolded below), she mentions the San Diego Agency "impressively appears as the second listing on an organic Google search". I would like to know what search she is referring to. I did a search for two different key phrases and didn"t see the results she mentions. In fact, in both cases, Jacob Tyler ranks over Geary. Oh"and yes, for those of you in the know, I did make sure I was searching in a mode that ensured accurate results. Please see my blog titled "Why Google search results can be different on different computers" for more information.

Now"keep in mind, this is NOT a slam against Geary Interactive. They are a well respected advertising agency in San Diego and frankly, I respect them. I will say though that if I set my mind to a key phrase that Jacob Tyler wants to own, we will own it and they WILL be below us in organic rankings. Don"t believe me? Search for yourselves and please feel free to comment on the string you find that we are ranked lower. Okay"but back to the point which is I really feel Marty had been more specific on the keyword string she was referring to in her article so the reader can understand. As I see it, we are impressively above them on the page"always.

Marty also mentions Geo-Targeting as it MAY be the next big thing. Really? I think a little more research would show, especially with the 100% per month growth of Four Square that mobile marketing on this level is definitely something that all agencies should be preparing for in their services rpertoire.

I"m frustrated and I could really go on and on about this. Regarding the article and title, as a reader I am left disappointed. I really have no clue of an end result I am looking for and I am wondering what creative ways we are extending our mobile reach. Social Media? Mobile Marketing? Geo-targeting ads? These are all buzzwords that the novice business owner may perceive as brilliant and innovative. However, these strategies are imperative to building brands and I feel that more information should be given as to how to go about utilizing these techniques.

My suggestion for the next "interactive" and informational article is to give real-world tips for the executive and team that are in the trenches dealing with the day-to-day issues of marketing via social media, eblasts, youtube, and other viral methods.


If you didn't get it from the article, Jacob Tyler has the best and most advanced SEO capabilities of any marketing firm in San Diego, wel actualyl in Southern California. We pride ourselves on our abilities and this drive and fierce determination is what you can expect us to offer your company on an SEO campaign. So don't waste any more time, visit us at www.jacobtyler.com and see just how awesome we are!