Seo Is Not A One Time Event

Seo Is Not A One Time Event

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Its amazing to see that still to this day, many people think that Search Engine Optimization is something that's a one shot venture. That is, all you have to do is work some good in-page SEO mojo, pack them with keywords, submit them to the search engines, and maybe update the meta tags every so often. That was okay about 12 years ago, when Google first started indexing, but it's hardly the case these days.

I almost miss the days when it was that easy. Now the search engines literally take into account hundreds of factors in how they rank websites. You don't get to just slap up a page and expect it to rank. A huge chunk of what they look for implies a long haul.

Having a website to promote your business is like having a pet. If you don't feed it, train it, take it for walks and tend to it, it's not going to last very long. You certainly won't be getting any enjoyment out of having it.

First of all, if your content is out of date, Google will notice that. If your information isn't the type that has to be updated regularly, it isn't a problem. However, it's good to have updates sometimes to let them know that you're still kicking around.

On the other hand, if you have to update your content, like if your website is a news site, then your rankings will fall if you don't update. It's all about keeping relevance.

Another important part of your search engine ranking is having inbound links. Also called off site Search Engine Optimization or external SEO, Google really loves this stuff. Again, this is hardly something that most people can make part of their site overnight. It can sometimes take a lot of time and energy to convince other website owners that it's a good idea to link to your site.

Besides that, if you're not constantly getting new links, your website will fall in the rankings. It's just part of the nature of online marketing. Your competition isn't going to sit on their laurels in getting links. If you do, you will quickly get outranked.

There's also the matter of the changes in the search engines algorithms. These happen about once every month. Naturally, you will want to be on top of those changes and adjust the Search Engine Optimization on your website accordingly. You couldn't do this if you just posted your site and ignored it.

The reality of SEO these days is that you have to treat your website like a pet. Actually, it should be treated like your first begotten son. You have to keep up with it, feed it, refine it mold it into the image of what you want it to be. This is the way to get your rankings.

Long gone are the days when you could just put out your site and expect that it would get ranking. It won't. It's a lifetime commitment, and if you ignore it, your rankings will suffer for it.

About the Author:
Jesson Preston is an internet marketing expert, specializes in Search Engine Optimization and Social Media Management. Mr. Preston is currentlybased in Baltimore, Maryland.



Article Originally Published On: http://www.articlesnatch.com


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