Author Login | Popular Articles | RSS Feeds | Sitemap

Home | Internet-and-business-online | Seo


Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)

By: Melih Oztalay

While Search Engine Optimization and Advertising are specific tasks to engage, Search Engine Marketing is the key component that actually determines hXow you will optimize and advertise on the web. It is the research, analysis, strategy planning that will determine the execution methods.
There is a distinct difference between SEM and SEO.

* SEO is the process of making changes to the HTML code of your web pages to be content rich in your specific niche and key phrase. This would include such tasks like modifications to your keywords, description, title tags, comment tags, alt descriptions, and title descriptions of anchors and the actual text of your web page.
* SEM on the other had is the process of integrating a variety of methods to insure the SEO work is successful. These methods will include research for your business, competitor analysis, link exchanges, articles, news, newsletters, audience analysis, and ultimately the method employed to generate traffic to your website.

It is the same distinction between the words "marketing" and "advertising".

* Marketing is the process or technique of promotion, selling and distributing a product or service.
* Advertising is to make your product or service publicly known; an announcement to call public attention by emphasizing qualities to arouse a desire to purchase.

There are two words that are feared in the SEM world: Patience and Change!

You will need ongoing commitment to making search-engine ranking a long-term investment in your website. You will need to give it time and energy - it isn't a quick fix.

Considerations with search engine patience:

* Search engines often change their ranking formula.
* Each search engine has its own algorithm (formula) to determine site ranking.
* META tag keywords are not a magic bullet to improve your ranking.
* Search engines can take many months to index new information, so patience...patience.

Search engine spiders can be extremely slow to index new information, so be patient! It may take months to see your changes affect your search engine ranking. Remember, a website is a dynamic marketing tool that you are building over time. Treat it well, give it a little love and attention, and your long-term rewards will be well worth your efforts!

If you thought nowadays search engine marketing can still be done by acquiring (and using) an auto-submission software, drop this thought immediately. This brings us to the other feared word, "change"! It is inevitable for technological changes to take effect with search engine algorithms. Websites drop rankings from 8 to zero over night. Because things keep changing, search engine marketers need to devote a good deal of time staying on top of the SEO industry and its trends. Watch your page ranking, your website statistics, your Alexa traffic ranking. All of these tools will allow you to find out if there are any significant changes occurring on the web.

Article Source: http://www.articlesnatch.com

About the Author:
Melih Oztalay is the CEO of SmartFinds Internet Marketing providing businesses with turn key marketing solutions on the web. Please visit SmartFinds at www.hsfideas.com

| Print | Ezine Ready | |

Recent SEO Articles

  • SEO Tools for Successful Search Engine Marketing By: Mark Ben - Content: If your website is not ranking high in search engines, you’re burning money! However, optimizing your website for search engines can often be confusing and time consuming. Here are some useful free Search Engine Optimization (SEO) tools to make it easier for you to improve your rankings. 1. Understanding your website’s performance - Google Analytics Google Analytics is simply a must-have.
  • Need of Article Marketing In Your SEO Strategy By: naveen3 - Extra read all about it! Article writing has become a very important piece to the overall aspect of SEO and Internet Marketing. Providing solid information and how to advice for readers can convert traffic to your website while creating an expert status about you and your business.
  • The Most Efficient Method Of Promoting Your Organic SEO Rankings. By: Chaman Dhiman - SEO stands for search engine optimization. Lately the E-Commerce and E-Business sites are soaring and so also the internet market. It offers the online business owners equal opportunity to sell their products or services or ideas .More or less it is seen that most online sites target to achieve high search engine rankings.
  • A Few Tips for Affiliates to 5 Search Engine Optimization By: Chaman Dhiman - Search engine optimization is really no different for an affiliate website than it is for a website where you sell your own products and services. If you build a content website, search engine optimization is definitely a consideration because it can bring you lots of targeted traffic, and SEO isn't really hard to do.
  • Easy Way to Make Money in Internet Marketing with SEO Keywords By: Mahavir - As you likely know by now, there is a big difference between effective, quality website content, and search engine optimized (SEO) website content that will obtain the highest ranks in search engines and directories such as Google, Yahoo!, and MSN. However, to apply SEO properly to your website, you first need to know which keywords to use.
  • Boost Web Site Traffic Using Affiliate Programs By: Tim Buchalka - Have you ever heard of using affiliate programs to get a boost in targeted visitors to your web site? This can be an excellent web site traffic promotion to put visitors in touch with the products or services you have available on your site.
  • How Magazine and Newspaper Ads Work By: PANKAJ GOVIL - When computers became ubiquitous and people started communicating more frequently with email than with any combination of live meetings, telephone conversations or the now (truly) lost art of the written letter, many prognosticators, influenced by environmentalists, declared there would soon be “paperless” offices and indeed, a paperless world.
  • Be Aware Of SEO Errors By: Narinder Pal Sharma - Doing search engine submission and just having a flashy web site is not enough. It is important that potential customers locate your site to keep your business growing. You might say, “What is wrong with my site? It has a beautiful design and an impressive content.” But give it a second thought. Are you really satisfied with the business that is flowing?
  • Enhance Website Traffic With The Power Of Auto-Responders By: Tim Buchalka - Target web site traffic using the power of Auto-Responders. Establishing a mailing list (where you send out regular correspondence i.e. newsletters, promotions, etc, is a great idea, but it can be a little hard to manage if you have to do it manually.
  • Successful Secrets of Seo. By: Mukesh ambani kumar - A couple of years ago, there was quite a stir on the internet over some free videos released by Andy Jenkins and Brad Fallon called Going Natural about Search Engine Optimization. Going Natural was basically some videos showing how a couple of web sites selling wedding favors were pulling in about $16,000. A day by organic search.

Search Ebay

Still can't find what you are looking for? Search for it!


Submit Your link to the Open Link Directory Project

Copyright 2005-2008 MJE Sales, LLC. All Rights Reserved.
Proud member of the ArticleCkr Search Network Search Network!
ArticleSnatch.com is free for both publishers and authors to use and is supported entirely from advertising revenue.
Use of our service is protected by our Privacy Policy and Terms of Service.