Same Day Setup

Can a printed catalog stimulate online purchases?

Big news for printers. The printed catalog world is gasping for air with the uptick of online shopping carts. But wait. If this is true, why are our mailboxes always overflowing with catalogs and other offers? The answer is this: the printing business is not only not dead, it is growing. It is amazing how quickly retailers who transferred their business to the web found out how much the printed catalog supported the online sales. Those who reduced catalog printing, also reduced income. Seems that customers want both a catalog in their mail, and one online. Famous online retailers such as Zappos have gone on record saying that customers who had a dip in their spending habits responded well to printed catalogs. The catalogs, it seems, stimulated online purchases. A major university also found colorful catalogs to be helpful. When they circulated a black and white copy they saw little to no response. But, after sending out a glossy color version enrollment went way up. So much so, that they greatly increased their printing run for the following semester. The fact is, catalogs can influence spending, even online spending. Confirmed by the US Postal Service, printed catalogs motivate buyers to go to the related web site and purchase. Most buyers receiving catalogs are more likely to make an online purchase. Encouraging for the print shop owner who thought the online world was winning. Also welcomed news is the introduction of PrintSites - an affordable web2print solution for print store owners. With PrintSites, presses can keep running and pre paid orders come right to a computer in box. Even printers that do not currently have a website can offer an online design studio in one day. Plus, with same day setup, printers can completely customize their website. PrintSites is a web2print solution for the printing industry, one that allows print shop owners to offer a free online design studio to their customers. Designed by printers, for printers, every element of PrintSites helps professional printers compete online, and to enter the eCommerce business model. Easy to implement, printers can customize a PrintSites template and be ready to profit from online business within a day. PrintSites is affordable, easy, and the perfect solution for printers who are losing business to online design providers. Printers who would like to find out more can visit PrintSites.com to take a tour, find answers, and contact PrintSites sales.