Sales Letter 101 Expert Advice From Bill Bartmann

But do you know what to really have in a sales letter? A sales letter has to be as good of a representation of you as you are. That means you have to really make sure it's written correctly to make someone read it and give you a chance, instead of just tossing it aside.

Attention Getter

Bill Bartmann's tip #1 to sales letters is that you want make sure that you can grab the attention of those who are reading it. Start by telling them (as briefly as possible) what reason they should read on. For example, if your sales letter is to promote financial advising services, you may want to open with a simple phrase that lets the reader know why they need your service, such as 'One in three people are losing money on their retirement investments and won't have the money to support themselves in their golden years. But we can help"

This type of thing helps people realize immediately that they may be one of the people your product can help.

Main Points

Bill Bartmann's tip #2 to sales letters is to try to stick to the points. You want to make sure you make all the important sales points you need to, but don't ramble on too long. You can even consider using bullet points to talk about features of a product. For example, if you are selling specialty pillows, you may want to make a list of reasons people would like to purchase them such as:

Why are our pillows better than the others on the market?

They're:

Hypo Allergenic
More Supportive
Organic
Created especially for those with neck ailments
Etc.

Let them know why this is what they want and need, hitting all of your sales points in rapid succession.

Keep It Simple

While you may be proud of your business and want to be able to explain all the intricate workings of it to your customers so they can be just as proud, they really don't need to read all of that and they won't. If you have ever heard of the KISS method (Keep It Simple Stupid), this really should be kept in mind here as well. While you may be excited about your business and all its' details, that may not be as exciting to them, and you don't want to lose them by bogging them down in information they don't need.

Read and Re-read

Before you ever send a sales letter out, make sure to read and reread it to assure it says what you want it to. More sales letters go out with typos and mistakes that could have been averted if you had just read it over a few times before sending it.

Bill Bartmann is a nationally acclaimed business coach and founder of the Billionaire Business System, a series of books and seminars that teach you what you need to know running a business. Bill Bartmann has provided real business guidance to thousands of entrepreneurs to help them succeed in business, even during tough economic times. Visit Bill Bartmanns website http://www.billionaireu.com to learn more about the course.