Sales Forecast Of China's Food Market

It is expected that in 2011, driven by the national policy of expanding domestic demand, sales growth will continue to recover and the market demand will support the continuous growth of the industry. In 2015, the output value of the food industry will achieve 10 trillion yuan, an average annual growth of 15% or more.

According to the statistics of national key retail enterprises, retail sales growth rate of food commodities of 2006, 2007, 2008, were 25.75%, 35.09%, 27.43%, remained at a high level. In the early 2009, with the gradually deepening financial crisis, retail sales growth of food are significantly lower than last year, resulting in an annual growth rate of only 11.92%. But the financial crisis is gradually dispersed, food retail sales growth rate reached 23.4%, 2.9 percentage points higher than the same period in 2009. Driven by the national policy of expanding domestic demand, food sales may remain at or is likely to exceed the growth rate in 2009.

In recent years, China's food industry has been showing rapid growth trend. Data show that affected by the international financial turmoil in 2009, China's economic growth slowed down, but the food industry still maintained a substantial increase with an output value of 4.97 trillion yuan, up 17.8%. it played an important role for China's economic recovery. In the first half of 2010, the National Food Industry (excluding tobacco) works well, having a rapid growth, but the growth rate declined. The output value was 2.57206 trillion yuan, an increase of 26.6%, continues to play an important role in "promote capital growth, expand domestic demand ". In 2011, driven by the national policy of expanding domestic demand, sales growth will continue to recover and the market demand will support the continuous growth of the industry. It is expected that in 2015 the output value of the food industry will achieve 10 trillion yuan, an average annual growth of 15%.

Of course, we also see there is still a gap between the overall level of China's food industry and the developed countries. First, the overall level needs to be improved. The consumption of processed foods now account for only 30% of food, far lower than developed countries l; the second is the layout of the food industry is not reasonable and the regional advantages are not in full play; third, the enterprises are generally small scaled and the industry structure needs to be optimized; fourth, key technology and equipment level of food industry need to be improved and ability of independent innovation needs to be strengthened; Fifth, the level of food safety and quality control need to be improved.