Rpm Direct Wins 2011 Benjamin Franklin benny Award For Direct Marketing Excellence

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LAMBERTVILLE, N.J.--(BUSINESS WIRE)--Leading insurance direct marketing firm, RPM Direct, was awarded a 2011 Benjamin Franklin Benny Award at the Philadelphia Direct Marketing Associations annual awards banquet on June 8th. This years event was held at the Adventure Aquarium in Camden, New Jersey where RPM Directs Savings Authorization direct mail entry was acknowledged by a panel of peers as being best in the Insurance category of: Acquisition Offer to Purchase.


Our winning concept was a well coordinated and collaborative effort with our client and our creative team. Savings Authorization
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Our winning concept was a well coordinated and collaborative effort with our client and our creative team. Savings Authorization produced a winning result in the marketplace and its really an added honor to be awarded a Benny by the PDMA! said Rita Huff, Vice-President, Advertising at RPM Direct.

Contributors to this award:
Rita Huff, Vice-President, Advertising, RPM Direct
Jim Murphy, Owner, Jim Murphy Communications
Peter Richardson, Principal & Creative Director, Richardson Design

About RPM Direct

As a full-service provider of turnkey database marketing services for the insurance industry, RPM Direct delivers measurable marketing solutions through direct mail as well as TV, Internet and other diversified media channels. Our offerings include database development and analytics; empirically based targeting, results tracking, and reporting; creative and campaign execution; and print, media, e-commerce, and production services. All of RPM Directs solutions from direct mail to DRTV to the Internet are highly measurable and based on actual market successes.

RPM is proudly located in scenic Lambertville, NJ, about one hour from New York and Philadelphia, and not far from where George Washington and the Continental army crossed the Delaware River on December 25, 1776. For more information, visit www.rpmdirectllc.com.

About the Philadelphia Direct Marketing Association

The Philadelphia Direct Marketing Association (PDMA) is a non-profit membership association which serves the direct marketing community.

The Benny competition has been a Philadelphia tradition for 38 years. A panel of direct marketing experts from the New England Direct Marketing Association judged this years submissions. The Benny itself is now one of the regions highest honors in direct marketing and advertising.


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