We all know how important it is to keep our websites updated with unique content on a continual basis, but how many of us are doing everything we can to ensure that we are Google-loved, and thus highly visited? Whether its because you dont have time, or dont know how, if youre like most people, the answer is not enough. If this is your scenario, odds are you are not using enough
rich media content to drive traffic to your site. The addition of such tools as videos, blogs, RSS feeds, bookmarking and pinging content, and Web 2.0 sites with backlinks to your domain can go a long way toward increasing your traffic. If you havent been using these tools, the time to start is now!
Google loves user generated, media-rich, well-linked, uniquely written content, and the more frequently it is updated, the better. That being said, if you have been having trouble keeping your regular content current, trying to diversify on your own may be a nearly impossible task. The good news is that there are an increasing number of companies set up to do this very thing for you. When looking for such a company, they should offer you at least 10 articles submitted to article directories, at least 5 unique Web 2.0 properties based around unique content, promotional videos, and pinging, bookmarking, and RSS feeds for every piece of content they create as the smallest monthly package they offer at the very least.
Also, make sure that the company you choose provides unique content that is professionally edited your reputation is at stake here, and the last thing you want to pay for is material that makes you look like an idiot. Also, make sure that they offer you a money back guarantee if youre not satisfied with their work.
Utilizing this kind of organic traffic strategy will yield results for you month after month, especially if youve done your homework and chosen keywords that convert. A good rich media company will actually construct the material so that each months worth of content compounds and builds on itself. Leaving you to sit back and enjoy the benefits of an ever-increasing network of backlinks pointing to your website and an ever more powerful search engine presence. Companies doing this have seen a 20% increase in their sales and many have had their organic traffic strategies provide a higher return on investment than their PPC! Now that is what youd call working smarter, not harder!
