Real Estate Investing Marketing Messages That Get Results

If your real estate investing marketing mail piece gets opened, what drives the motivated sellers to call you instead of the competition?

Your message in the mail piece determines what they do next. It is the driving force behind billions of dollars in revenue generated by effective copy.

Your marketing message must stick out and force them to call you or visit your website.

This articles give you tips of how to write effective sales copy that gets results.
Motivated sellers get bombarded with tens of letters and post cards, especially when they face foreclosure. They cannot handle all these messages.

They are already stressed out; unfortunately all these letters also increase their stress level.

All of a sudden, it seems everyone promises to change their situation. Who should they believe?

It follows that your marketing message must grab their attention, appeal to their emotional needs and have a strong call to action they cannot ignore. And of course, one that sticks out better than all the others.

Let us look at each in turn.

1)Grab attention
Your mail piece will be trashed if it does not grab their attention within 20 seconds. Your mail piece must grab instant attention of your motivated sellers.

Attention is what drives them to read the rest. It must be bold, direct and address a need the motivated seller holds dear emotionally promise to resolve a need the motivated seller holds emotionally.

In other words, your opening must promise to deliver exactly what the motivated seller needs - relief.

Be careful not to be overly aggressive, or your marketing fails. They are going through tough times, so you must be sympathetic to their situation.

This applies whether you use letters or postcards in your real estate investing business.

2)Appeal to their emotional needs
It is necessary to be sensitive to their emotional needs even though you must catch their attention.

Your message must not only promise to buy their house, but also to relieve emotional stress caused by their financial situation.

You will always come out a winner if you provide a solution to their problem and appeal to their emotional needs.

Majority of the letters they receive are from aggressive real estate investors that seem eager to grab their house off their feet. You will be the one they call if your mail piece appeals to them sympathetically and emotionally.

3)Have a strong call to action
A strong call to action is a must whether you market on a website, letters or postcards. This si what forces them to take action - call you or visit your website.

As a successful real estate investor, the best call to action should also force them to visit your real estate investing website. The website should pre-sell you, tell your story and convince them you are the best buyer for their house.

It should also have a strong call to action so that they submit all the information online so you receive pre-screened and pre-negotiated deals.

A good real estate investing website is recommended at the end of this article.