Real Business Owner Or Just An Mlm Distributor

The MLM industry traces its origins back to the late 1950's with the grandfather of network marketing companies Amway. Amway was quickly followed by the other direct selling giants of Shaklee and Mary Kay.

Pretty much everyone today has not only heard of these 3 companies but personally knows or has been a representative.

Today there are thousands of legitimate network marketing companies marketing everything from cell phones, to organic foods to luxury vacation packages. No other industry offers the average person the ability and support to start a home-based business for around $500 or less. Subsequently more wealth is created in this industry than any other.

On the other side, many begin with network marketing and then quit because they couldn't achieve the success they desires.

So what happened? The question remains, why do so many distributors fail in MLM?

While this is an intricate problem with many possible answers I believe that one of the main reasons is because most network marketers don't identify themselves as a real business owner.

The mindset of many sponsors is to get as many distributors as possible knowing that only 1 or 2 people might make it. They don't invest the time and energy it takes to help a person become a true professional and teach business skills. They just sit back and wait to see who can survive and eventually thrive in the business.

But it's not all the uplines fault either.

Too many distributors join an MLM then hide behind their product of compensation plan. They think that their product is so good they just need to let people know about it and people will buy it in droves. Or their comp plan is so lucrative people will sign up knowing that they will soon be flooded with money into their bank account.

Or people rely to the success of their upline. "We have the fastest growing team in the company." "Sign up with us and we'll create your fortune for you."

Success with your network marketing business will ultimately begin when you identify yourself as a legitimate small business owner. When you dedicate yourself to learning effective marketing techniques. When you learn how to network like a professional. When you connect with the unique brilliance and value that you have to offer. When you know, at the core of your being, why someone else should get involved with YOU, not your product or service.

Allowing success with any business is simple but takes dedication and work. There must be an investment of time, energy and focus to perfect the skills and mindset of MLM success.

Never give up. Stick with it. Continue to grow and develop as a business owner. A business owner. A successful business owner!


Copyright (c) 2010 Rebecca Kimes