On May 9th, 2011
RapidSSL.com website got a new look and feel. What we did not change, however, was the RapidSSL Seal. Finally, the time has arrived and today, RapidSSL have released a new, updated RapidSSL Seal.
The new seal design follows the brand color scheme of the website - brown, orange, and yellow - in that order. Our goal was to create a fresh, sleek, modern, and easily recognizable seal that looks and feels like an integrated part of the updated RapidSSL brand.
The dimensions remain the same enabling current customers to easily replace the old seal with the new. The seal is still animated - rotating messaging on the security it provides to websites including encryption strength and warranty. (This new version updates the encryption strength description to up to 256-bit and adds a notation about our new 2048-bit root.)
The new design main elements are the RapidSSL logo for brand recognition and a padlock for an immediate visual clue of security. The brown and yellow background shapes mimic the website box treatments with a combination of cinched and radial-edged corners. The hairline outline provides a solid border around the seal and makes it easy to stand out against any background. Despite the small profile of the seal, the high contrast colors enable text legibility.
RapidSSL want their customers to proudly post their seals on their websites so their customers feel more secure and their businesses ultimately benefit.
For customers who display the new seal on their web sites, visitors will have a greater assurance of security knowing that transaction sessions may have up to 256-bit encryption strength with a 2048-bit root. Also, the new sleek branding is cleaner and offers a more professional presentation reflective of the current branding of the RapidSSL.com web site.
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Credit: http://blogs.verisign.com/web-user-experience/2011/05/new-rapidssl-seal-design-avail.php
