Raise Sails To Raise Sales

Raise Sails To Raise Sales

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When times get tough the tough go sailing

In this tough economy, advertisers may be spending less on branding, but according to Aaron Kiss, owner of Photo Sails, http:www.photosails.com they are spending less on traditional mediums such as TV, radio and print. Branders are now seeking unique and non traditional mediums that they can claim for themselves with little competition which makes their brands stand out.

So when Malibu Rum decided that they wanted to brand the beaches of New York, Long Island and New Jersey but didn't want to just be another areal banner annoying beach goers flying by at 75+ miles per hour, they sought a new sail ad medium that would lend some more class to their brand and create the only branding on the visible Horizon.

"People on the beach have the majority of their attention directed toward the empty horizon." Says Aaron Kiss of Photo Sails. "Our floating billboards and sail ads take advantage of this fact while presenting an unavoidable and unforgettable branding vehicle that represents a unique and "green" form of branding."

Now Malibu Rum will join the other industry leading brands that have taken advantage of branding on sails with this new patented technology. US Patent # 6,886,483 and additionally patented in a total of 7 countries.

Photo Sails are now available for sale internationally along with turnkey branding campaigns that include sailboats, captains, dockage, maintenance, insurance, fuel and even cleaning and catering.

Our sail ad campaigns are now accompanied by FREE Public Relations programs that include:

VIP Entertainment:
The sponsoring company may use the daily sailing passes to entertain VIPs and/or high level employees. Day sails, sunset cruises, champagne cruises are available. This floating hospitality suite will allow for captive meetings with a surreal setting and a real treat to essential relationships.

Employee Rewards:
Reward exceptional employees with an in-house property that will treat them and their friends or family to an exhilarating day sail or evening cruise with wine and snacks. Nothing is more relaxing and inspiring than sailing with family and friends.

Employee Team Building:
Sailing is a team experience that creates good communication skills with an emphasis on competition and survival. An exhilarating day sail can easily reduce stresses that can build up in an office environment. Releasing this stress while inspiring communication will help corporate teams gain new perspective on their professional relationships.

On-Off Premise Promotions:
Create promotions for dedicated customers, clients and employees alike to maximize their efforts and be rewarded with a day out sailing. giving away rides to advertising client's associates can enhance existing relationships while gaining attention towards mutual goals.

Public Sweepstakes:
Create demand for products or mine for demographic data with a Sweepstakes program. Example: Register on-line and enter to win a free sailing ride for you and 5 friends on the "________" boat". Having the public register through a public website published on the actual Photo Sails will allow for additional demographic research and to gauge program effectiveness.

Radio Trade:
Give the free ride tickets to local radio stations in trade for product mentions. Example: "Tenth caller gets a ride for 6 passes aboard the "________" boat for a 3 hour day sail". Each day can be divided into two or three trips allowing for up to three prizes or 18 free rides per day per vessel.

About the Author:
Aaron Kiss is the inventor of Photo Sails US Patent Number 6,886,483.

Please be advised that under U.S. law (35 U.S.C. 271) anyone who makes, uses, offers to sell, sells, or imports a patented product is an infringer of the patent covering that product. Dont let an unscrupulous competitor make you an infringer.

Thank you for doing your due diligence and insuring that everyones intellectual property rights are properly respected.

http://www.photosails.com
http://www.thevoteboat.com



Article Originally Published On: http://www.articlesnatch.com


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