Prospects Of Children's Toys Market

China's current per capita consumption level of toys is low. But with the fast development of China's national economy and the continuous improvement of living standards at home, the Chinese toy market will gradually show amazing potential.

According to statistics, there are 3.8 million children under the age of 16. The number of only child accounted for 34% of the total children, reaching 129 million. Of the total consumption of children, children's toys grew from last year's 5% to 8% this year. These data show that domestic toys market has a large prospects and potential.

From the interview of children and parents, we can feel their gradual increase in awareness and demand for toys. Plush toys are more and more popular among people of all ages. Plush toys are no longer just a product accompanied with children, but one that associated with people's life in different forms. They have turned from simple parental tools to material carriers of seeking health, happiness, lifestyle, fashion and other was of life. People also use it as decoration, gifts to send friends and family to share.

Now the average monthly pocket money of children in cities is176 Yuan, which has a great impact on household consumption. Since most young couples have only one child, the parents are willing to spend more money on them. According to the survey, 59% of the purchase of learning tools and toys is decided by children. As to entertainment, the proportion is also more than 50%. According to statistics, the toys consumption of the domestic urban children per capita per year is about 35 yuan (RMB), while the children in rural areas spend less than 10 yuan. Urban adults spend 12 yuan and rural adults spend almost zero. The annual consumption of toys is up to 40 toys billion.

With the improvement of living conditions of domestic residents, toy consumption will be higher. It is estimated that every child in urban areas has at least 10 to 15 toys. However, mostly plush toys are three non products. They are unhealthy, non-environmentally friendly. The poor quality, safety problems, low prices, the lack of consumer trust are the current problems of plush toys industry.

Analysts say that with the fast development of China's national economy and the continuous improvement of living standards at home, the Chinese toy market will gradually show amazing potential. It is expected in the future the toy market in China will grow in an annual rate of 40%. By 2012, the sales will be more than 100 billion Yuan.