Why do I Say Potential Partner vs Prospect?
Calling people "prospects" implies your prospective partners are just another means for you to use to achieve your objectives. People will pick up on this even though you could not be aware of it.
Your words is the extension of your thoughts they usually create an energy you carry with you and that people intuitively tune into. When you want to create relationships with potential partners, then what you say matters.
Keep in Mind when Calling
One vital point to take into account when calling your potential partner (lead) is: Don't Pitch Your MLM Business Opportunity
The point of one's call is to uncover more about them. It's all about them, NOT you. Use this properly and you can develop trust and a solid relationship with your potential partners because you're not just one more salesman trying to make a sale.
You will also be able to weed out the tire kickers. You want to only spend time with people who are serious about building their business.
When your potential partners see just how much you value them, they'll feel appreciated and become more open to listen to any solution you may have to their problems. Therefore, you are going to be able to boost your conversion ratio.
Try to remember, they responded to your website and requested your help, not the other way around.
The First Contact
Use Your Potential Partner's Name Often. The nicest sound to a human being's ear is the sound of their own name.
Start off the conversation by saying:
Hi (prospect's first name), this is (your first name) and I am getting back to you. You had requested some information from my website about the right way to successfully build a home based internet business.
(Prospect first name), I'm calling to determine how things are going for you with your MLM company and see if there is anything I can do to help.
What you want to do is to get your prospective partner to talk about them. Uncover where they are on their journey.
Start asking question, such as:
* So (Prospect), do you have any experience in the network marketing industry?
* How long have you been in the community?
* What business are you endorsing?
* How have your results been up to this point?
Again, use their name often and never try to sell your business.
Keep Initial Contact to 5 - 10 Minutes Maximum
You're a successful business owner and your time is extremely valuable. Even if you feel a connection with your lead after 10 minutes, say something like..."I would love to hear more about your experience, however, I am in the process of calling potential partners that has requested my help. Why not go back to (your lead capture domain), review the website and get a better feel of what we do here. You can call me with any additional questions.
Also, be sure to look out for some webinar invitations from me on a daily basis. We provide the best marketing training on the planet from 7-figure master marketers. It was a pleasure meeting you and I'll see you on the inside."
The Follow-up Call
You will need to paint a picture for your potential partner. Find out what it is that is hurting them the most...
* Is it the fact that they have run out of people to talk to?
* Are they tired of using replicated websites that simply Never Work?
* Are they tired of struggling to generate leads?
* Do they dislike their primary organization?
Who knows, you could possibly get a sign up in your primary right on the spot.
Either way, whatever is the most distressing detail of their business, you must be able to paint a picture and offer the solution their #1 challenge.
Really listen closely to what they really are saying and focus... NO DISTRACTIONS. Over time you will learn to hear not just what they're saying, but what they're feeling.
When you paint that lovely picture for your potential partner and you show that you might be the solution to all of his/her issues, that you hold the key to the kingdom, here's what will happen...
* you just gained a new friendship
* a sign up in your marketing program
* a great shot at some serious affiliate commissions, and
* a soon-to-be distributor in your MLM business.
This is where the critical part of painting the picture comes in. Be sure to encourage them.
It's really that Simple!
How to Reply Some of Your Lead's Questions
Your potential partner will also be sizing you up and may have a few concerns of their own. Here are examples on how to answer some of those concerns.
Q: What is your primary company?
A: Go ahead and tell them. This is your chance to speak about your primary because they asked. Just remember, never pitch your business.
Q: What number of people do you have in your downline and how successful are they?
A: You can not compare your potential success by how others are advancing. Everyone is different depending on their level of commitment to their business.
Q: How many leads are you producing and what is the conversion rate of those prospects?
A: Again, you can't compare how many leads you will produce by how many leads others are generating and converting. Ultimately, you may need to call your potential partners to create a higher conversion rate. Stay in control of the conversation. Show your potential partner that you're a leader and can show them the way to success.
Become an expert in this process and your potential partners will learn the right way to know, like and trust you and you can get people to ask about your primary MLM company with credit card in hand ready to join whatever you tell them to.
Welcome to the Big Leagues. Now start contacting your potential partners today!
To understand more about prospecting, download my free report,
Unstoppable Prospecting.
