Product Creation - The Work Isn't Over Once You've Written Your Ebook

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Let's say that you picked your topic, researched it and finally finished writing your ebook. You've converted it to a PDF and you are ready to put it up for sale. Well, I'm sorry to say, you still aren't finished with all your writing tasks just yet! In this article, we'll look at some of the other things you will have to create before your main product is read to "go live".

You Will Need to Write a Sales Page

This is where you announce to the world what your product is. You make your sales pitch on this page. You explain the benefits of your ebook and how it's going to help buyers solve a problem. You talk about why you are the one that's best to teach them the topic. You can provide testimonials and your money-back guarantee on this page as well. Most important, this is where your order button will be displayed, so you want to say all you can to make them click it and order.

You Will Need to Create Some Type of Opt-in Treat

Now, you want to take advantage of every bit of traffic you get to your page. All of your site visitors are not going to buy your ebook, but you can at least try to capture their email addresses so you can contact them again. You can do this by trading something like a free report or perhaps a 7-day email course that you have written for their email address. Make it good so you can entice them to sign up to your opt-in list.

You Will Need to Create a Thank You Page

Once someone purchases your ebook, you will need to deliver it to them. You will probably have some kind of some kind of "thank you" or "download" page. On this page, at minimum, you should have a few paragraphs thanking them for their purchase and full instructions on how to download and open your ebook. In some cases you may have a second product you want to sell, a customer's list you want them to opt-in to, or any other number of options.

You Will Need to Create Affiliate Materials

This is optional. However if you are selling your ebook through ClickBank, I highly recommend you create a number of affiliate materials. These can include blog posts or email reviews of your ebook, articles, banners and other graphics. ClickBank affiliates are very savvy and eager to promote your product, but they are lazy. If they have to write their own articles or reviews about your ebook or make their own graphics, then they probably won't promote it. That's just the culture of ClickBank. If you are promoting through your own affiliate script or another program, then these materials may not be as important, but still a very good idea to have.

About the Author:
Any product you create should be of the highest quality. Visit my blog for a number of product creation resources and tips to help you get started. http://www.gwentanner.com



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