Pria Puri is one of the original proponents of Indian Nouvelle Couture. Pria Puri has acquired a comfortable place in the fashion industry with her unique style that marks her exclusivity among her contemporaries. Pria received formal training in fashion designing from FIDM, San Francisco where she revealed her first collection of Occidental evening wear.
Pria Puri's collections display occidental couture. Her collections are a blend of western and Indian styles. The outfits designed by Pria Puri are western in style but Asian in colours, designs, material and fabrics. Pria Puri feels it to be her moral obligation to preserve Indian art and handicrafts on materials and fabrics. That is the reason why her apparels contain embroidery, mirror work, beads, shells etc. Exquisite colours and embroidery are an essential and vital piece of her collections.
Pria Puri is impressed by the gypsies and the Egyptian extravaganza and calls her collection as sensual with elegant silhouettes. Pria Puri collections are a mlange of luxurious feminine fabrics blended well with rustic colours intermingled in lovely hand embroidery work. Pria Puri also uses a lot of hand trappings in wool threads in her collections.
Of late Pria Puri revealed her fashion collections which consisted of dresses, blouses, tunics, kaftans, saris that glittered with mirror work, crystals and silk tassels and the fabrics used were chiffons, silk, crepe, georgette, satin and velvet that added a zing to the luxurious materials. Pria Puri has also designed luxury resort wear collection that included garments for evening parties, cocktail parties, dinners, brunches etc. The choice of colours used for this collection are spicy green, orange, turmeric yellow, blue, black, off white, white and gold that make this collection look chic and trendy.
Pria Puri believes that the modern woman of today plays multiple roles and hence should possess a multi-faceted wardrobe that fits every situation. There should be clothes for her when she plays the role of a mother. Similarly she should dress up in an apt manner when she is at her workplace. Thus according to Pria Kataria her collection goes well with the attitude and mood of the modern woman.
Label24 is a Dubai based fashion shop. The collection at the store comprises of 24 different fashion designers such as
Pria Puri, Rocky S,Neeta Lulla,Ravi Bajaj,
Satya Paul and many more from across the Globe.
