Prevailing Trends Of Web Marketing In 2010

the internet cannot be avoided now. With the passage of time the new and new ideas are introduced to make marketing through web more successful. Every year some old trends are used with batter strategies and also new trends arise.
In 2009 some of the trends were:
1)Blogging:
Blog is type of website on which specific individuals which are members of website post article and other individuals give comment on that. Article writers of different website give links of their website in this way marketing their organization. Blogging remained an effective method of promotion of websites in 2009.
2) Social marketing:
Grouping of individuals into specific groups is called social networking. Social networking sites serve like a community of internet users. Using social networks for marketing has proved very effective as people share about the products, services through social networks.
3) Mobile marketing:
With the emergence of new technologies and greater mobile penetration, web marketing through mobile for local business has capture the eyes of customers, examples include movie theaters, restaurants and other these types of businesses is very fruitful.
4) Innovation:
As everybody knows, there was a great recession during 2009 making intense competition for the fewer available purchasing dollars, also there were less new customers for business, so building long term relationship with their existing customers is must.
6) Behavioral Targeting:
Online ads have become behaviorally based to achieve maximum output from web-marketing. We take the example of medical store advertising on the hospital webstie.
In my view new trends for 2010 should be like
1)Real time web:
This internet marketing trend has become so strong now as every body knows about sites like Facebook and LinkedIn. These sites provide real time communication. This real time communication attracts the small business.
2) Customer voice:
This is a very successful trend of taking reviews from customers about their products on the internet. There is a great expectation that customer voice will become more important in 2010.Succcessful companies will strategize in a manner to listen to their customers more and more.
3) Location-based marketing:
There is great demand of mobile marketing and correspondingly location-based marketing can be considered to be a good marketing trend. We already see services like Yowza offering location based services.
4)Video Blogs:
This is very new trend which is becoming popular day by day as YouTube have quickly made video blogging accessible to everyone. If we think in the long run than experts believe that three fourth of internet users view video blogs so in 2010 this would prove a good trend.
5) Social marketing:
Facebook has almost 300 million users and nearly half of these login everyday. Twitter attracts 22 million unique visitors every month.This trend would remain successful for the year 2010.
6) Digital portfolios:
These include customers and product reviews, blog comments and online forum discussions. Evaluation of website through digital footprint are everywhere now. Successful companies should stop conducting random digital tactics instead develop strategies which showcase the company identity.