Pop-up Culture

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Pop-up shops, restaurants and event theatres have been all the rage over the past couple of years. They offer excitement for those who live in the city they're located in, and are a temporary solution for travelling performances like Cirque de Soleil, restaurant owners and chefs, and international brands.

There is something exciting about a venue that appears out of nowhere. Its impermanence makes us want whatever is being sold more, and the speed at which the structure is built stops people in their tracks and makes them take notice.

Pop-up shop Prada by Roberto Baciocchi:

Always one for keeping up with the latest trends Prada decided to design a pop-up shop that would blow people's minds away. They commissioned architect, Roberto Bacicchi to design a bohemian inspired store. He recreated the silhouette of the bridge Mirabeau.

Some permanent businesses choose to hang onto the temporary quality of pop-ups by regularly moving locations.

Street Kitchens:

Street food is more of a cultural staple in the States than it is in Great Britain. A lot of people associate street food with hot dogs, pizza and other ghastly things you would only ever dare eat at 3 a.m. A lot of gourmet chefs however, have taken their cuisine to the streets and prepare smaller portions that are ready to eat and affordable for people living and working in the area. Working out of vans or trucks is ideal because it allows chefs to travel around to different areas and really spread word about themselves and their brand.

And some have the look and feel of a pop-up but are actually permanent structures.

The Shake Shack, NYC:

Shake Shack is a small food kiosk right in the centre of Madison Square Park in New York City. The park has a bustling atmosphere all year long, and being in the heart of New York City attracts a lot of food traffic. Visitors have to line up in the park to order, what some argue, to be the best burgers in the world - the length of the line-ups prove it! With lots of open greenery around there is ample room for diners to find a seat and enjoy their food.

If you're looking to sell something, draw attention to a cause or idea, setting up a temporary venue is not a bad suggestion. If a full venue feels like it might be too much, then you can always opt for a canopy or tent of some kind. These are ideal for exhibitions, fairs and more.

About the Author:
Fabric Architecture Limited has been specialising in the design, engineering, manufacture and installation of tensile fabric structures since 1982. For more on playground shelters or halos visit http://www.fabricarchitecture.com/signature-structures/halo



Article Originally Published On: http://www.articlesnatch.com


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