Pittsburgh Seo Services: Capturing Global & Local Markets Part 2

Pittsburgh Seo Services: Capturing Global & Local Markets Part 2

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In Pittsburgh SEO: From Local to Global Part 1, you learned how to target local and global markets simultaneously through optimization strategies that target the most effective keywords. The use of comprehensive keyword research, backlinking, on-page optimization and directory listing discussed in Part 1 will be enhanced through Press Releases, PBNs and Social Media discussed here. A professional Pittsburgh SEO company utilizing all of these tools will draw both local and global markets to your business.

*Press Releases

Experts in Pittsburg SEO will utilize press releases to draw a targeted audience who are more likely to explore a website beyond the first page they are linked to. Popular press releases will increase the flow of traffic to a site correlating to an increase in conversions. Different versions can be sent to various regions and steady campaigns of press releases increase a website's ranking for particular keywords chosen for local and global markets.

The website page the reader is linked to must have strong conversion points to decrease bounce rates the measure of how many users visit one page of your website and leave without finding what they want. The press release is marketed to a specific audience who must now be converted to a customer, so do not underestimate the importance of the landing page referenced in the news story.

A professional Pittsburgh SEO company will recognize that what is published is as important as where a press release is published. To achieve a PR4 or higher backlink ranking in the search engines, articles should be published in highly respected websites like PRWeb and WebWire. Well-written news stories accepted into sites like these are worth more than hundreds of articles sent to lesser sites with lower ratings and traffic.

*PBNs

Private Blog Networks are another method Pittsburgh SEO companies regularly utilize. PBNs allow users to submit articles for distribution within their network. The anchor text links in these articles are pinged and bookmarked ensuring that they are indexed by the search engines.

This is a fast and effective strategy for increasing high quality backlinks to a website which in turn increases the sites SEO ranking for the keywords used. This is also an easy way to make the jump from targeting a local economy to a more global market, as these networks reach thousands of readers worldwide.

*Social Media

Pittsburgh SEO experts know that social media is changing the world of search engine optimization. Social proof the phenomena of people making decisions based upon the actions of others, is becoming more valued by the top three ranking search engines. They use this information to help determine the authority and ranking of a website for each keyword. Because customers will often make a purchasing decision based upon the popularity or recommendations of others, search engines are also giving more weight to sites with a large amount of social proof.

Social media does utilize some standard SEO such as building backlinks when people share a web page or articles. These links are short-lived but play a helpful role in the bigger overall marketing picture. Social media differs in its power to build brand awareness and loyalty as it encourages sharing, voting, comments and links. This is apparent through features such as Facebooks Like button or how many Tweets an item has on Twitter.

Social media is an excellent way to generate interest in your product or service both at home in the Pittsburgh area and worldwide. Consumers are more likely to interact with local businesses through social media, but they are also acting as a referral source to friends and family - wherever they may be. And because consumers can interact and share instantly across millions of platforms worldwide, marketing to both global and local markets is a real possibility even for small business owners.

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