Fully understanding how to pitch to bloggers can be useful in gaining coverage and successfully executing a hedge fund PR campaign. Blogs can be an excellent resource because they often focus on specific areas of a larger industry. This means that they reach an even more targeted selection of your audience. The most popular blogs are updated regularly; therefore, bloggers are constantly looking for relevant content for their blog. Here are some things to remember when pitching to bloggers:
Blogs are different than traditional media. Bloggers do not answer to editors or have strict deadlines like typical journalists. Bloggers instead answer to their followers or to their blogosphere community. This means that the goals of a blogger are going to be different than journalists. It will be important to understand each individual bloggers motivation before you pitch to them. This will increase the likelihood of the blogger picking up your pitch. Make sure your pitch is personalized and relevant to the blogger and the blog.
Building up a relationship with the blogger is important. It may be tempting to immediately pitch a blogger once you find the perfect blog to match your
Hedge Fund PR efforts. However, you will be able to gain more from fostering and building a relationship with a blogger. Read the blog regularly and get a feel for what they post. Comment on posts or interact with the blogger on twitter. By building a relationship, the blogger is much more likely to value your pitch and provide coverage for you many times.
Convenience is vital. The best hedge fund PR blog pitching practices will make it as easy as possible for the blogger to turn your pitch into a blog post. Just as you would write a press release to be as close as possible to a news story, your pitch to a blogger should be as close as possible to a blog post. This makes it extremely convenient for the blogger. This means that it is important for your pitch to be personalized for each blog. Also, most blogs have graphical elements. Consider sending graphic options- charts, graphs, multiple photos, etc. This will give the blogger everything they need to turn your pitch into a blog post.
Through utilizing this advice, your
Hedge Fund PR efforts can be fulfilled and magnified. Coverage from bloggers will reach target audiences more effectively than general traditional media.
