With the Nielsen Global Luxury Brands Study stating that consumers from the Philippines are the most enthusiastic about luxury-brands, it's no wonder why one of the Philippines leading property developers has secured celebrity endorsement and top class brands on a selection of its latest projects.
With 74% of Filipino respondents stating that they would buy a luxury-branded item, the Philippines' largest privately owned real estate developer, Century Properties, is leading the way in the celebrity endorsed property market by releasing a selection of luxury
Condos for sale in the Philippines.
Century Properties latest development, Trump Tower Manila, will be the first condos in the Philippines licenced by celebrity tycoon, Donald Trump. With a date set for completion in 2016, the luxury 55 storey development has been tipped to become Manila's most desirable location for condos living, with a lot of the condos already sold to Filipinos.
It's not just Trump who is making the most out of the Philippines interest in branded items and luxury real estate. Famous celebrity designer and entrepreneur, Paris Hilton is working with Century Properties to design the beach club of the Azure Urban Resort Residences, a paradise residential beach resort right in the middle of Manila.
Endorsed by the popular socialite, these Philippine Condos are set in a breath-taking tropical modern setting and feature a unique man-made beach. According to statistics supplied by Colliers International, the news of Paris Hilton's endorsement increased sales by 10% in the two months after the revelation.
As well as celebrity endorsed properties, Century has not missed the designer market.
The Nielsen Global Luxury Brands Study also placed Filipinos third on its list of the most brand-conscious populations in Asia and eighth globally.
This may be the reason for the endorsement from Versace's CEO GianGiacomo Ferraris, for Century Properties Milano Residences in Manila, which has condo interiors designed by Versace Home.
It seems that celebrity and designer branded properties is becoming more common in the Philippine property market, which has attracted both Filipino and international investors.
The well-known, trust-worthy names behind these new developments provide investors with greater confidence, as the brand is associated with internationally recognised, reputable businesses.
"It is very important to note that these famous international personalities are not just endorsers but are actually involved in the projects bearing their brands," Alejandro S. Maalac, National Real Estate Association chairman stated in regards to Century's new endorsed development.
"Having the trust and confidence of these respected brands and actually carrying their names on the project bring more than prestige and pride of ownership to the investors and residents. Before an internationally renowned and prestigious brand allows any company to officially carry its name, not only will the aspiring company be under strict scrutiny, but they will have to pledge that that they will abide by all the rules and comply with the high standards consistent with their guaranteed quality anywhere in the world. This only means that when you buy a particular brand of a certain product in Europe, in the United States or even in the Philippines, you can be sure that you will be enjoying exactly the same quality and standard,"Maalac continued.
With units within these celebrity endorsed developments selling rapidly, Experience International is offering people interested in Condos for sale in the Philippines, free investment guides about each development. Filled with insightful information and facts, the brochures can be downloaded online to help potential buyers gain a greater knowledge of the
Manila property investments.
If you would like to request an investor report about Condos for sale in Manila, contact Experience International on 0207 321 5858 or email enquiries@experience-international.co.uk.
