Philadelphia Nissan Dealership Recruits Model Americans

Philadelphia Nissan Dealership Recruits Model Americans

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Well, if theres one thing you can say about the car industry, its that they know whom theyre marketing to. A recent study conducted by Forbes found that auto brands are extremely pervasive in the male mind, whereas women didnt have a single auto showing in their top 20 most desired brands. Your Philadelphia Nissan dealership is beyond excited about the most recent marketing strategy to hit the Nissan community: a partnership with Sports Illustrated that is sure to get men talking about the Nissan brand. Nissan is likening its sleek new Juke model to the models that will be featured in this years Sports Illustrated Swimsuit Edition. The partnership took the form of a contest where aspiring models would compete for a spot in the 2011 Swimsuit Edition. Its a model vs. model competition that yields only winners and a great marketing campaign that is sure to appeal to a male demographic. Its also one of the edgier marketing moves by the Nissan brands in the past few years; in fact, its one of the edgier marketing moves by any auto brand in the past few years. Philadelphia used Nissan dealers are excited to see what kind of impact the campaign has on sales.

There have already been a series of videos launched to promote the contest, which is now over, and they were highly successful in going viral. Your Philadelphia Nissan dealership watched the competition closely and was happy with the results. According to an article in Inside Line, The videos place Amber in a wind tunnel with the Juke or in what appears to be a zero-60 mph acceleration contest. Amber wears platform shoes and a bikini. Specifications posted underneath the video say the Juke churns out 188 horsepower, while Amber clocks in at 1.2 horsepower. The Juke beats Amber in this particular contest at least on paper. In the curb appeal category, the Juke is described as having muscular curvature, while Amber has plenty of curvature. Nissan seems to be doing a better job than ever in promoting its brand using social media, and the use of social media to help the campaign go viral could serve as a great case study for marketers across all industries. Sure, we dont all have a big enough budget to partner with Sports Illustrated, but Philadelphia used Nissan drivers are confident that a lot can be learned from Nissans marketing team.

For your Nissan dealership, Philadelphia located, the competition represented one more reason why 2011 should be a banner year for the Nissan brand. Renewed consumer interest in the auto market is helping to spur on bigger and better sales than anyone experienced even before the recession set in. Philadelphia used Nissan drivers recognize the value of investing in a Nissan car because the brand pumps out reliable cars and focuses heavily on fuel efficiency. The success of this first big campaign should set a great pace for the Nissan brand as it revs its engine in 2011.

About the Author:
Matthew Kuchar is a blogger and auto enthusiast who writes about the greenest cars. His article features information on your local Nissan dealership, Philadelphia located, for Philadelphia used Nissan drivers.



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