Peak-a-boo Into The World Of Mercedes

The exotic world of Mercedes Benz World was set up over a vast area of 62.7 hectares and it allows a close glimpse of the brand, its models to the outside world and let them gather some lifetime memories by opting for a drive.

You can choose to either learn about the Mercedes Benz and its history, or enjoy the various interactive experiences; all at its central building structure of 16,650 sq.m. Car lovers are going to love it's amazing display of cars, which features over a hundred of its models.

Though they are all aimed at bringing the brand closer to its consumers, for a couple of reasons, this largest of the 5 Mercedes Benz Worlds, is also unique. This building has an interesting historical dimension as it is built on the area where the opening race of Brook lands took place in 1907, which was won by Mercedes.

The other great attraction of this particular site is the hands-on driving experience that it offers; over 4.04 hectares of rough terrain and 2.5 km of driving circuit.

Most people are of the view that among all the customer experience centers launched by Mercedes, this one certainly tops the charts.

The biggest and most outstanding development in the world of Mercedes Benz is a building that enables visitors to be immersed in an interactive world of experiences. At the inauguration of the Mercedes Benz World, the reasons stated for its opening by DaimlerChrysler, chairman of the management board and head of the Mercedes Car Group were the constant threat and the cut throat competition among the automotive brands. He further pointed out the rise in the design and manufacturing standards of all car brands; which has made it even more difficult to maintain a unique brand identity.

This interesting center is expecting at least 300,000 visitors in a year. According to the president and CEO of Daimler Chrysler, this center has been designed keeping the whole family in mind; rather than just car lovers.

As per him, through the history behind the automotive industry, and the various innovations that it has encompassed, they hope to ignite a passion for growth in the young people. The high footfall of the centers can be traced to the fact that these also allow youngsters to come and live a wonderful driving experience.

To help prevent the floods from affecting the locals, a flood construction scheme has also been funded by the brand at this site. Following the same path, they are also working on regenerating the community park, which is 24.2 hectare in area; and once the Mercedes Benz World is opened, will be handed back to Elm Bridge Borough Council.

Further, the decaying sections of the Brook lands circuit are now up for renovation with the very popular Railway Straight being opened after a 50 year gap. The brand as well as the community will be largely benefitted from the customer experience centre as claimed by the CEO of the brand. He also says that he regrets the inconvenience caused to the local inhabitants and hope they will enjoy the facilities provided by the Mercedes Benz World and the Community Park.