Pbx Phone System Market In Good Health

The introduction of new technology specifically aimed at improving PBX systems has brought the potential for tremendous sales growth in providing such systems for business landlines.

That's according to Phil Adams, Systems Sales Director at Nimans and Rocom, who has told CommsBusiness that resellers, manufacturers and distributors had all been viewing the market's prospects more positively since the start of the year.

A PBX, or private branch exchange, system is the traditional entry-level solution for business phone lines. It automatically selects an available line from which an outgoing call can be made.
He said he believed there were signs that the worst days of the current market were nearly over, and that 2010 would present great potential for proactive resellers, something all businesses are hoping for.

Manufacturers were still keen to focus their innovations on this sector because, Adams added, this was where there was the greatest proportion of potential new business to be found. The days when the more sophisticated solutions were reserved for the bigger market sectors, he said.

The need for even smaller businesses of 10 or 15 staff to maximise the potential of open communications systems means that developments among companies serving this sector are running at a much faster pace than any other area of the market.

And managers of such SMEs were demanding the latest innovations in their phone systems, because the technology could potentially bring their business far greater benefits relative to the costs involved than was the case with larger companies, because technology could make a huge difference to their bottom line, he said.

This was the key criterion which would persuade a smaller company to review and possibly upgrade their business phone lines, and demonstrating that a good return on their investment was vital in that effort.

Resellers focusing on serving the market for businesses with fewer than 25 staff had withstood the recession better than any others in the sector, Adams concluded. Such companies had learned the importance of understanding their customers and showing them how investing in modern communications systems can impact positively on their bottom line.

A business phone line from Daisy can save a company at least 10 per cent in its ongoing line rental costs. For example, a company could pay as little as GBP 13.38 a month. Switching providers is no hassle, as Daisy will take care of all the work involved in transferring a system to a new provider.