Pay-per-click (ppc) Internet Marketing Overview

Pay-per-click (PPC) advertising a very popular method of online marketing today. The advertiser pays for each qualified click that sends a visitor to the advertisers website. The advertiser is required to bid on all key words or key word phrases. The visitor will enter the key words or keyword phrases in a search engine. The most popular advertising services are Google AdWords and Yahoo! Search.

PPC search engines can bring qualified and targeted visitors to your web page at a reasonable advertising cost by allowing you to buy a top position in the search engine results for the particular key word or phrase you choose. The key words in the search engine services must be managed carefully using a clear strategy. The advertiser is assured that their ad is being delivered to the targeted audience.

Depending on the search engine, PPC advertising service uses a bidding process where the highest bidder or highest activity value will receive the top placement on the search engine results page. Your ad text will be placed by the PPC search engine in a special location on the results page when the visitor enters your keyword or phrase search term.

Google AdWords, as an example, appears on the right side of the search results page. The results for organic (i.e., natural) appears on the left side of the page. In Yahoo search, the sponsored ads appear on both the left and right side of the search results page. The top

2-3 sponsored ads are in the top positions on the left side above the natural results. On the bottom left side and on the right side of the search results page the next three sponsored ads appear along with other sponsored ads.

If you don't have a top ranking web page that gets you the necessary natural search engine placement, PPC advertising is a good way to obtain web page visitors. Generally over 75% of search engine users prefer the natural search results as opposed to sponsored ads.

Pay-per-click (PPC) search engine advertising delivers an enormous amount of visitor traffic to the advertisers using competitive keywords.

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