Pay Per Click Marketing: Are You Making These 3 Costly Adwords Mistakes?

By:




As with any marketing strategy, there are common mistakes which everyone seems to make. Knowledge is the key to success and knowing what not to do with your AdWords campaign, will help you avoid costly AdWords mistakes made by many others before you.

Bidding on Broad Keywords

Broad or common keywords and keyword phrases are simply a waste of time and money. Following is an example using the keyword "school".

Typically people searching broad terms like "schools" or "online classes" don't really know what they want. These types of searches are usually performed by curiosity seekers.

For example, the term "online schools" produced 75,200,000 Google results. To narrow that down with the term "online accredited schools," you get 6,910,000 results. If you want to go one step further with the term "accredited marketing schools" you get 278,000 results.

As you can see, there is a big difference in the number of results. People searching for marketing schools that are accredited have something specific in mind, as opposed to someone just searching online schools. You have to put yourself in the shoes of the searcher and think like they think.

Bidding Too High for the No. 1 Position

It seems logical that the top position is where you want to be for your keywords; but with AdWords, it is not the case. Because the top ads are often clicked just because they are at the top, this is not the position you want to be in.

Third or fourth place is the ideal position because the reader is a bit more focused on what they are looking for. n addition, the cost per click will be significantly less.

Setting Your Daily Budget Too Low

When setting your daily budget, some think it's a good idea to start out with a low budget while you test and tweak your campaign. However, setting your budget too low will get your ads cut off for the day before you get an adequate number of clicks to test your campaign effectively.

If you are not getting enough data to test your campaign, consider raising your daily budget. You can always lower it once you get a feel for the market.

Of course, these aren't the only mistakes that people make, but they are a few of the bigger ones. f you follow these tips when starting your pay per click campaign, you will keep more money in your pocket and likely bring in more sales.

About the Author:
Want to out perform your competitors and build your business? PPC Summits teach you how to not only avoid costly pay-per-click marketing mistakes, but how to be among the best search engine marketers on the net. Get full details at http://www.PPCSummit.com.



Article Originally Published On: http://www.articlesnatch.com


Tags: , , , ,

|

Loading...
Related....
Videos...

Recent UnCategorized Articles

Comments

Still can't find what you are looking for? Search for it!

Loading

Site Navigation:

Copyright 2005-2011 ArticleSnatch, LLC - All Rights Reserved.
Privacy Policy | Terms of Service.