Pavement Art is the activity of rendering artistic designs on pavement such as streets, sidewalks, and town squares with impermanent materials. Street painting has been recorded throughout Europe since the 16th century. Street painters in Italy are called Madonnari because they often created pictures representing the Madonna. In England they are called Screevers.
Historically, Pavement Artists were itinerant Artists who lived a life of travel and freedom. There have also been reports of them being soldiers who on returning from war would find themselves destitute and in need of making a living. They busked in the streets creating images in public squares and in front of churches using broken roof tiles, charcoal, and chalk and in return people passing by would give them a bit of bread or a few coins.
In more recent times
Pavement Artists have continued to busk on the streets, quite often theyll work on canvas with the hope of selling it once its finished or be commissioned by a passerby to produce another artwork.
In the 80s, a new batch of Sidewalk Artists, including Kurt Wenner and Claus von Hessberg, took pavement Art to the next level by creating 3D Chalk Art where the chalk drawings would appear as a fantastic 3D optical illusions. 3D Pavement Art has increased in popularity in recent years with images by Kurt Wenner and Julian Beever spread far and wide over the internet.
Pavement Art is now also used for marketing purposes and is a fantastic way to convey your message to your target audience. Zest Events has a great team of Pavement Artists that can work to your brief to produce a concept to fulfil your marketing objectives.
Pavement Art can be used for street promotion in public spaces or for Corporate Events. The Artist delivers the intended messages in the artwork for the public to view and in some cases strongly interact with e.g. have their photo taken in the artwork. Pavement Art is also frequently used for headlining at festivals or for signage as branding at events as it is a great crowd-stopper.
Reach your audience in an interactive and fun way. Contact Zest Events for more information today!
