Outside Digital Signage - Eliminating Vandalism To Dynamic Signage Displays.

Outdoor digital signage is using tremendous devices to sell and improve branding for any number of advertisers.

Branding is moving away from printed posters or even newspaper print, however a basic flat panel screen TV along with a fundamental media player is being fitted to seize your eye with jaw dropping impact.

Outdoor digital advertising is in most shopping malls, airports, ferry terminals and transit hubs. Even small organizations are using them to sell their products in store and strengthen sales.

Outdoor electronic signage is an advertising solution that can promote or enforce you brand 24 hours per day, so is the expense worth it? Well it certainly is as many advertisers are configuring this method to get their marketing point across, now using new systems you can transmit your advertising to local mobile/cell phones ideal for messaging to local people.

Outside digital signage will substitute preceding advertising methods within the next 3 years this is the reason why many newspapers have gone on-line, so they can advertise for customers however the return on investment is very poor in comparison to open-air electronic signage.


Outside digital marketing - safeguarding your investment

Outdoor dynamic signage is installed outdoors, yet we are all aware of how delicate the displays are, if you have ever had an LCD or plasma screen, you will know they are significantly thinner than CRT screens and the smallest bang can smash the screen and make the TV ineffective.

Have you ever asked friends and family about their new flat screen TV when they have young offspring, you will see that a plasma or LCD television is without problems smashed; this could be from your child's favorite doll or a gaming consoles handset by mistake hitting the screen.

Now a commercial screen that is designed for electronic signage can cost in excess of $2,500 per monitor so protection is a prerequisite, or else it is quite pointless in installing the costly TVs if they are not protected.

Now visualize the dangers when you put a commercial display out-of-doors, you have the likelihood some hooligan will through a rock or stone at the display and if it hits the Monitor, you are sure to have an high-priced replacement cost, however on the other hand if the display is enclosed in an LCD enclosure, this will provide all the protection wanted, specially if the unit is fitted to a wall high up at say 12 feet from the sidewalk.

Outside digital advertising fortification with an LCD enclosure

Sunlight Dilemma.
There are numerous issues to watch for, first there is the sunlight if the screen is placed too near the front of the case the heat build up will over a time start killing the pixels in the screen making the screen fail before it should.

Resolution.
An LCD enclosure must have a UV filtered viewing window; this will filter out most of the damaging UV rays that kill the pixels and another point is the monitor must have a minimum of 2" opening between the TV and the door otherwise this gap will trap the heat and it will not disperse.

Vandalism Challenge.
When you leave outdoor dynamic signage unattended in secluded sites, there is an enormous potential they will get smashed if there is no protection.

Resolution.
An outdoor digital signage enclosure offers special solutions against vandalism, ordinary units that are designed to be deployed from ceilings or high up on walls, keeping everything out of arms way, eliminating vandals from spray painting the screen.

Then there is the locks, look out for outdoor digital advertising enclosures that are supplied with high security door locks as most manufacturers fit average locks that are easily compromised by a screwdriver.

Let us consider the viewing window, now when installing digital out-of-doors marketing systems in volatile areas you need to also upgrade the viewing window thickness, look for a company that provides these in several thicknesses up to and including " (19 mm).