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Optimizing Mobile Web Content Through Multivariate Testing

By: Dave Morgan

With the ongoing proliferation of browsers and devices that can access your content and commerce offerings, the mobile web opens up a vast new audience of potential visitors to your site.
However, while marketers can test what is working or not working on their regular web sites and in their SEO and PPC campaigns, many mobile devices do not support JavaScript-based testing solutions or accept cookies to track users. In fact, mobile site operators have estimated these devices to be as high as 50% of their audience, thus precluding pervasive JavaScript-based testing and analytics for these mobile users.
The result is that you may be unable to test and target mobile device users. What is the mobile marketer to do?
Compatible with any Mobile Device
The good news is, since SiteSpect doesn't rely upon JavaScript operations for generating content variations, you don't have to worry about what browser, version, or settings your users have. You can even test and analyze users who have disabled JavaScript and/or cookies, have browsers that don't support cookies, or have chosen to only accept temporary session-based cookies.
Behavioral Targeting for Mobile Users
SiteSpect gives marketers a new level of control over targeted content delivery, including targeting visitors based on their browsing device, including WAP/mobile devices. You can quickly and easily segment your traffic based upon the attributes that will ensure that your test results will reveal the most effective changes for your site.
SiteSpect's mobile analytics capability allows you to target your tested content using a combination of static and dynamic criteria so you can focus your optimization on the right audience. And, of course, with SiteSpect, behavioral targeting and testing criteria can be created and modified without IT involvement and without making any changes to your site.
SiteSpect's patent-pending mobile web optimization technology enables you to test multiple variants of user experience to understand what elements deliver the optimal conversion rates.

Article Source: http://www.articlesnatch.com

About the Author:
For more insights and further information about mobile marketing visit our site http://www.sitespect.com/mobile-web-optimization.shtml

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