Opt In Marketing Creating A Loyal Captive Audience

Did you know it's possible to create a near perfect buying environment and virtually eliminate competition in your opt in marketing plans? It's a strategy that's been employed by many multi-millionaires and is best understood in billionaire circles. It's known as command and control and is especially effective in direct response Internet marketing.

But, what is Command and Control and what do billionaires know that few others do? Some examples of control networks include Rupert Murdoch Fox series of networks and news outlets and the Virgin family under Richard Branson. Loyalty comes from a sense of belonging.

You're solving different problems for different lists (fan bases), but with common synergies that cause rapid buying behavior!

Because you created a good incentive with real value, the people in your opt in marketing audience will be there by choice. They've said that they'd like to hear from you and have your opinion and input in the area you formed the relationship in.

What you really have is a great potential customer base. What you need to do is to interact with them to form a great message to market match. (To ensure that the products and services you create or recommend that you offer or recommend are based on their needs.

One way to ensure this is to always make sure your communications fit the original frame and overall promise you made when communication began. For example the content, if begun on health and wellness, should probably remain in these areas. Perhaps an occasional email could contain complementary items too or content, but not too far off target!

What command and control allows you to do is to move your audience through a process where they will continually upgrade their commitment level and loyalty to you. This will increase overall spend and will ensure that you are the first person or company they consider when searching for solutions.

To ensure true command and control profitability, always remember to increase and manage the energy levels and responsiveness levels of your audience. This will also increase their buying energy. Ways to do this, include incorporating personable video, polling and surveys, and contests and bonuses for actions you want to encourage.

For example you could have an automated script that they could submit their email login and password to find all their email contacts, and if they referred your site to 10 or more friends, they could receive an additional bonus worth $79.

Soon, you'll be encouraging exactly the actions you want. You will actually reward your customers for helping to grow your business, for when they give more information, and especially when they buy.

All of this will start to build on itself and move you to the point where you produce a more and more mutually profitable and efficient sales funnel. When your sales funnel is profitable on average for each opt-in, you will e able to give more and more away for free on the front end.

Having a profitable back end will greatly increase your attractiveness to potential customers, as more can be given away for free or very low cost in the front. This will continue to refine through testing and profitability will increase even more.